allworld.mediaNews from all over the world
Meta launches Muse, a personal AI agent developed by Zuckerberg that operates continuously
Read more
Tecnoblog
tecnoblog.net

Meta launches Muse, a personal AI agent developed by Zuckerberg that operates continuously

Meta has introduced Muse, its new personal artificial intelligence agent. This model was announced on Tuesday, September 8th, and is designed to offer a highly personalized experience to each user, integrating access to calendars, fitness data, and other essential information for organizing daily tasks.

According to Meta, all data processing will occur through a Secure VM, a virtual machine aimed at ensuring a high level of security and privacy in interactions. CEO Mark Zuckerberg presented Muse as the next step on the path toward artificial superintelligence.

The agent features a customizable and interactive avatar, accessible through both the Muse app and WhatsApp. The concept is to allow anyone to benefit from AI, even without possessing the technical knowledge to formulate specific commands (prompts).

Initially, the Muse app is restricted to the United States. There is currently no information available regarding the arrival date of this new personal agent in Brazil. When attempting to access it via the muse.ai website, it was observed that although the site is in Portuguese, a notification requesting authorization to use the agent is displayed.

Muse is conceived as a 24-hour operational agent, meaning continuous operation to analyze user activities and provide relevant suggestions. It shares characteristics with Gemini Spark, a service offered by Google to premium plan subscribers. Additionally, it operates even in the background, eliminating the need to keep the application active while the AI processes the response.

Muse's functionality naturally depends on prior permission granted by the user to access their data. It is possible to link various applications to Muse, including ticket purchasing platforms, calendars, documents, and social networks like Instagram. In a video, Zuckerberg demonstrated Muse planning daily activities, evaluating sleep quality, and proposing adjustments to the exercise routine.

Other demonstrated capabilities include creating shopping lists and finalizing those purchases, a procedure that requires user approval. It is also possible to analyze expenses, identifying underused subscriptions and suggesting methods to optimize financial spending.

Meta guarantees that the new Muse will process data within the so-called Secure VM, or secure virtual machine. This measure aims to reinforce the privacy of sensitive information and user interactions. However, all actions, such as purchase confirmations, require explicit user authorization, implying that a complete experience requires entrusting data to the company.

It is important to note the distinction between Meta AI and Muse: while the former is classified as an assistant, the new model is configured as a personal agent, going beyond simple question answering or assistance with specific tasks. The intention is for Muse to integrate into the individual's routine, acting in a completely personalized manner.

A relevant aspect is the amount of free credits provided in the new personal agent: there are 100 million weekly credits, with the option to subscribe to monthly plans to increase this quota. This suggests a wide margin for daily interaction with artificial intelligence.

Similar stories

Meta launches Muse, an autonomous AI agent capable of managing emails, purchases, and travel bookings
Read more
olhardigital.com.br

Meta launches Muse, an autonomous AI agent capable of managing emails, purchases, and travel bookings

Meta has introduced Muse, an artificial intelligence (AI) agent designed to operate as a personal digital assistant. This tool has the capability to autonomously interact with various applications and websites on behalf of the user, executing tasks such as sending emails, booking trips, and making online purchases.

This launch signals one of the first initiatives by a major technology corporation to make an AI agent available to the general public. Unlike conventional chatbots, these systems are designed to complete actions on their own, rather than being limited to responding to direct commands.

Muse can be accessed through conversations, functioning like a chatbot, where it receives instructions to perform various activities. The tool is accessible via a dedicated application as well as WhatsApp, a platform owned by Meta itself.

The agent can be linked to the company's existing services, including Facebook and Instagram. With user permission, it can also access third-party services and applications such as Spotify, Ticketmaster, Shopify, Gmail, and OpenTable. This integration allows Muse to use data from multiple accounts to gain a deeper understanding of the user and execute tasks on their behalf.

A distinguishing factor of Muse compared to other AI agents is its deep integration with the Meta ecosystem. The agent can consult information from Facebook and Instagram, using this data to offer a more personalized experience to its users. However, this functionality raises privacy concerns. Meta assures that all personal data collected by Muse, as well as the agent itself, is stored securely on its servers and cloud computing infrastructure.

It is important to note that Muse is intended exclusively for adults. Users have the option to customize the tool with their own name and avatar.

More details about Muse

Muse is considered one of the first significant consumer-facing products developed by Meta Superintelligence Labs, a division created by CEO Mark Zuckerberg to accelerate the company's efforts in the AI competition. Zuckerberg has already classified Muse as Meta's next big breakthrough, explaining that the agent was built to work '24 hours a day, seven days a week on their behalf,' helping the user achieve goals and improve aspects such as personal life, health, relationships, and finances.

Meta has invested billions of dollars in developing foundational AI models and building data centers to compete with other companies, such as Google, OpenAI, and Anthropic. So far, the company's strategy has shown mixed results. Meta's AI smart glasses have achieved millions of sales but have also raised privacy concerns.

In July, the company temporarily suspended its AI image generator on Instagram due to criticism related to copyright and privacy. The Muse agent is powered by Muse Spark, an AI model launched by Meta in April, which is the first model developed by the division under the leadership of Alexandr Wang, the company's AI director. However, Muse Spark still performs inferiorly to the leading models from Anthropic and OpenAI. Meta, however, is working on a more robust system, internally codenamed Watermelon, which may be launched next month.

The company plans to expand Muse's functionalities in the coming months, including integration with Meta's smart glasses, which feature a camera and voice assistant. Although the Muse app is free, there are usage limits. To increase these limits, users can opt to pay $20 (approximately R$ 104) or $100 (approximately R$ 520) monthly.

With the introduction of Muse, Meta is inserting itself more directly into an AI category that promises to take over some of the tasks currently performed by users themselves. The distinction lies precisely in the level of autonomy: instead of just conversing, the agent can access services, perform specific actions, and complete tasks on behalf of the user.

Popular