Ajit Mohan has left his position as Director of Commercial Development at Snap after nearly four years, during which he was involved in the recovery of the parent company Snapchat's global advertising business.
Ronan Harris has been appointed to replace Mohan; Harris previously held the position of President in Europe, the Middle East, and Africa. Harris will report directly to co-founder and CEO Evan Spiegel and will lead the company's advertising sales and market entry operations.
Mohan stated on LinkedIn that his decision was driven by personal circumstances. His family remained in Singapore, while his global responsibilities required frequent flights between New York, Los Angeles, and Singapore over the past two years.
He wrote: 'I am going home and look forward to spending more time with the boys than with the Singapore Airlines crew on transpacific flights.'
Mohan joined Snap in January 2023 as President of the Asia-Pacific region, having previously led Meta's business in India as Vice President and Managing Director. In February 2025, he was promoted to the global role of Director of Commercial Development, taking charge of Snap's advertising business, including its advertising products and engineering functions.
During his tenure at Snap, Mohan focused on restructuring the company's advertising platform around performance metrics, making direct response advertising a central part of the business and ensuring measurable results for advertisers.
India became an important growth market for Snapchat during his time at the company. In 2025, the platform surpassed 250 million active users in the country, and India became Snap's second-largest augmented reality developer market globally. This personnel change occurs amid a broader internal reorganization at Snap, where the company is placing greater emphasis on engineering and advertising products.
Snap's revenues grew by 19% year-over-year in the second quarter of 2026 as the company's global user base approached one billion. The company is also preparing to introduce its augmented reality glasses, Specs, to consumers.
Before joining Snap, Mohan managed Meta's business in India for almost four years. Previously, he was the founder of Hotstar, where he helped transform the streaming platform into one of India's leading digital entertainment services. Mohan has not yet announced his next professional step. He mentioned that he might write a book, make films, or study artificial intelligence, but for now plans to take a break. He will continue to support Snap as a shareholder.