Apple will hold its 'Surprise and Shine' event on September 9. It is expected that this event will feature a range of new products, including the iPhone 18 Pro series, the first foldable iPhone, as well as new models of Apple Watch and AirPods. This will be the first major product launch under the leadership of the new CEO, John Ternus.
Unlike previous September iPhone presentations, no announcement of a new base iPhone model is planned for this event. Bloomberg previously reported that the company is separating the iPhone release schedule: standard iPhone 18 models, iPhone 18e, and the second iPhone Air are expected in Spring 2027.
When and where to watch the Apple 'Surprise and Shine' event
The Apple event is scheduled for September 9 and will begin at 10 AM Pacific Time (PT), which corresponds to 10:30 PM Indian Standard Time (IST). The presentation will take place at Apple Park in Cupertino, California. Viewers from India can follow the broadcast via the Apple website and the Apple TV app. Additionally, Apple will stream live on its YouTube channel.
Event details:
- Date: September 9, 2026
- Time: 10:00 AM PT / 10:30 PM IST
- Location: Apple Park, Cupertino, California
- Live Stream: Apple.com, Apple TV app, and YouTube
What to expect from the Apple event on September 9
iPhone 18 Pro and iPhone 18 Pro Max
The core of the September launch is expected to consist of the iPhone 18 Pro and iPhone 18 Pro Max models. These two devices are likely to retain the general design and display sizes of current Pro models, but may receive changes to the internal hardware and camera system. It is anticipated that the phones will use Apple's A20 Pro chip, which reports are based on a two-nanometer manufacturing process. Other possible changes include a reduction in the size of the Dynamic Island, the potential introduction of a variable aperture camera, and modifications to the camera control button. The Pro Max model may also receive a larger battery.
Apple's first foldable iPhone
The most significant expected addition to the iPhone lineup is Apple's first foldable iPhone, which could potentially become Apple's first product branded 'Ultra'. This phone is expected to have a book-style foldable design: an external display of 5.5 inches and an internal display of 7.8 inches when unfolded. According to a previous Bloomberg report, the foldable iPhone may feature a dual rear camera system, including a main and ultra-wide-angle camera. It is also expected that the Touch ID function will return to the foldable model. It is projected to occupy a position above traditional Pro models, with an initial price of around $2000.
Apple Watch Series 12 and Watch Ultra 4
Apple also plans to introduce new Apple Watch models, including the Apple Watch Series 12 and the fourth generation of Apple Watch Ultra. The Watch 12 series may return to a ceramic casing and gain new colors and health-related features. As for the Ultra 4, it may also undergo design and sensor changes, although details remain limited.
New AirPods
New AirPods models may appear at the event. Previous reports indicated AirPods 5, which could come with or without active noise cancellation, and potentially with health sensors similar to the heart rate sensor in AirPods Pro. Furthermore, it is reported that Apple is working on a new AirPods Pro model with built-in cameras, but its launch is likely slated for next year.