Mexico is beginning to implement a new strategy aimed at increasing the flow of visitors from China. The goal of this initiative is to expand the tourism sector and strengthen economic ties between Mexico and China.
As part of the plan, China insists on enhancing promotion through Chinese digital platforms, as well as providing more tourist information in Chinese. Furthermore, establishing partnerships with Chinese travel companies and the Chinese government is anticipated.
Tour operators note that certain difficulties exist. Among them are a shortage of guides proficient in certified Mandarin and limited availability of Chinese language information at popular tourist destinations.