Bajaj Finance, a part of Bajaj Finserv, has acquired a 5% stake in the artificial intelligence-based video generation platform TrueFan AI for an undisclosed amount.
This investment is part of Finserv Intelligence—a group-wide strategic initiative by Bajaj Finserv aimed at applied research and innovation in high-tech, scalable solutions developed in India for domestic and global markets.
This initiative allows Bajaj Finance to invest in technology startups, especially early-stage companies from seed rounds to Series B, operating in fields such as artificial intelligence, cybersecurity, quantum technologies, fintech, and consumer technologies.
The investment in TrueFan AI came after Bajaj Finance began using the platform on a large scale. The financial company utilized this technology to create millions of personalized videos for customer engagement and dealer support. This partnership also aligns with Bajaj Finance's strategy of leveraging AI-driven automation and personalization across its entire digital ecosystem.
Rajiv Jain, Vice President and Managing Director of Bajaj Finance, noted: 'As a FINAI company, we are implementing AI at scale across the company. Our investment in TrueFan AI follows the sustained use of its technologies in production environments, giving us direct experience of the platform's capabilities and implementation.'
He added that this investment reflects the company's commitment to supporting patented AI innovations in India, as well as its belief in TrueFan AI's potential to drive corporate adoption of AI-based communications.
Both companies plan to expand cooperation in areas such as personalized marketing, video generation, live avatar assistance in applications, multilingual AI communications, dealer interaction, training and development, and digital onboarding.
Founded in 2019, TrueFan AI enables enterprises, small and medium businesses (SMBs), and consumers to create hyper-personalized, multilingual video content at scale. The platform supports over 175 languages and serves more than 100 corporate clients, over 150 small and medium-sized enterprises, and more than 70,000 consumers. It has over 800,000 paid users, and its applications have garnered over 60 million Android downloads and 10 million iOS downloads.