Apple's next major event is scheduled for September 9. While there is active discussion surrounding the new iPhone models, public attention is also drawn to another point: whether Tim Cook himself will present the iPhone 18 Pro on stage. The answer to this question is ambiguous.
Significant changes have recently occurred within Apple. Tim Cook no longer holds the position of company CEO. Effective September 1, 2026, John Ternus assumed the duties of Apple's new CEO, while Tim Cook now serves as Executive Chairman.
Consequently, the Apple event on September 9 promises to be special. According to reports, Tim Cook will be present at the event, but he will not play a leading role during the presentation (Keynote). It is likely that the new Apple CEO, John Ternus, will take charge of the iPhone 18 Pro launch.
This change is significant because Tim Cook led Apple for approximately fifteen years, during which time the company released numerous major products and iPhone models. Until recently, Tim Cook's appearance at all major Apple events was commonplace. Now, observing John Ternus in this role will mark the beginning of a new era at Apple.
Now, regarding the highly anticipated phone. At this event, Apple may introduce the iPhone 18 Pro and iPhone 18 Pro Max. Additionally, the company might showcase its first foldable iPhone. However, it is reported that the standard iPhone 18 may be released later.
The iPhone 18 Pro may also feature substantial upgrades. The implementation of a variable aperture function in the phone's camera is expected, allowing for more effective control over light entering the lens. Furthermore, improvements such as the A20 Pro chipset, new color options, and an increased battery are possible.
Major design changes to the phone are unlikely. However, there are reports that the Dynamic Island may become smaller than it is currently.
As for the cost, buyers will likely have to pay a bit more. According to reports, the price of the iPhone 18 Pro could increase by approximately $100. There are also rumors that the foldable iPhone may launch at a price of around $2299.