A dispute has arisen regarding an advertisement placed in the Chennai Metro. This advertisement concerned Fixed Deposits (FDs) and drew a comparison between the interest rate on deposits and the percentage a woman could potentially earn.
The advertisement was displayed inside one of the Chennai Metro carriages and promoted FD plans from the cooperative organization THECOS. The full name of this organization is Tiruvalluvar Transport Corporation Employees Co-operative Credit Society. The announcement claimed that one could earn 0 percent annually from a woman, while the corresponding organization offered an interest rate on FDs. Thus, they attempted to present the deposit interest rate in a more favorable light, which led to the controversy.
Displeasure from DMK Deputy
DMK Deputy Tamizhachi Thangapandian published a photograph of the advertisement on the social network X and raised questions with the Chennai Metro administration. He questioned how such advertising was permitted in public transport.
The deputy stated that the depiction of women in the advertisement was inappropriate and contradicted their dignity. He emphasized that respect for women must be taken into account when placing advertisements in public places. Thangapandian noted that a large number of people travel on the Chennai Metro daily, and advertising visible inside the metro can affect passengers.
The DMK deputy demanded the immediate removal of the advertisement and called on the metro administration to take appropriate measures. He also insisted that such announcements should not be placed in public places in the future. In his opinion, before placing any advertisement in places like the metro, its content must be checked to ensure it does not offend the dignity of any group, especially women.
This incident raised questions about advertising in public spaces. Since people of all ages and social groups travel on the metro, caution is crucial in choosing the language used in advertising.
Following the disagreement from the DMK deputy, the dispute surrounding this advertisement intensified. He demanded its removal and action against those responsible. A response from the metro administration on this matter is currently awaited.

