Apple is analyzing ways to increase its profit margins and generate more continuous revenue through the App Store. This information was disclosed by journalist Mark Gurman of Bloomberg, who indicates that the search for greater profitability is a strategy orchestrated by CEO John Ternus and Senior Vice President of Services Eddy Cue.
The prospect of modifying the platform's model prompted the departure of Phil Schiller, a long-time company executive. Schiller, who held the title of Apple Fellow and was responsible for the app store, resigned due to disagreements with the new direction. He argued that stricter impositions could further deteriorate the relationship with developers and regulatory bodies.
More details on the situation
Although the company has not yet formalized any changes, the market is speculating about possible routes for cost reduction and profit increase. The definitive rules will depend on the outcome of the corporation's internal deliberations under the new administration.
John Ternus assumed the position of Apple CEO on September 1st. This veteran employee has 25 years with the company and succeeded Tim Cook, who ended his leadership at the company at the end of August, after 15 years of service. Although seen as Cook's natural successor, Ternus is not expected to implement radical transformations in the internal business conduct of Apple; however, the potential change in the App Store already signals his intention to leave his mark as CEO.