One Nation Alliance calls for boycott of Promenade mall over economic integration issues
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One Nation Alliance calls for boycott of Promenade mall over economic integration issues

The One Nation Alliance has called on shoppers to refrain from visiting the Liberty Promenade mall as part of an ongoing campaign aimed at improving economic opportunities for residents of Mitchells Plain.

The boycott of purchases at the Liberty Promenade Shopping Centre, which began on Saturday, has drawn attention to the growing struggle for economic opportunities for local residents. Protesters held another demonstration following an event that took place on Monday, August 31, 2026.

On Saturday, September 5, 2026, there was a significant police presence near the shopping center as the group continued its campaign. They accused the mall of insufficiently including the surrounding community in the economic opportunities generated by the large retail establishment.

Alliance leader Dwayne Jacobs stated that residents remain excluded from economic opportunities despite the fact that the center serves the very community whose spending supports its business. Jacobs emphasized: 'Our people are excluded from economic opportunities. This mall was built for our people. I was here when it was being built.'

He added that people living near the mall face various social problems but do not have access to the economic opportunities provided by the center.

The Alliance officially presented its demands to the mall management in the form of an economic integration memorandum. This document calls for the creation of more opportunities for small, developing, and existing local businesses, suppliers, contractors, and community-based service providers.

Furthermore, the memorandum proposes fairs, exhibitions, market days, and promotional events, as well as business development and mentorship programs to help local companies establish themselves. Employment and skills development are also central to the demands, including proposals for local hiring campaigns, internships, training programs, and entry-level opportunities for youth in fields such as retail, administrative work, cleaning, security, hospitality, maintenance, logistics, and events.

The memorandum also suggests creating a forum where the alliance, mall owners, and other stakeholders could meet quarterly to discuss employment, procurement, business development, skills, and public safety issues.

The group's campaign is focused on the argument that Mitchells Plain residents should not only participate in the mall's economy as consumers but also have legitimate access to the opportunities created by the center.

Liberty representative Cheselle Kroon confirmed that management had received the memorandum from the alliance. She stated that management would review the contents of the memorandum, noting that the mall's primary responsibility is ensuring the safety of its tenants, staff, and customers.

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