The head of jewelry retailer DP Abhushan stated that the company aims to achieve a revenue of ₹15,000 crore by the 2029-2030 fiscal year and intends to increase the number of stores to 51, with a particular focus on second and third-tier cities.
Currently, the company operates 12 stores in Madhya Pradesh and Rajasthan, but it is now expanding its operations into Gujarat, Chhattisgarh, and Maharashtra. The goal of 51 stores by 2029-2030 is primarily concentrated in central, northern, and western India. To realize this phase of expansion, DP Abhushan is utilizing both a franchising model and an owned ownership model.
DP Abhushan's promoter, Vikas Kataria, noted that in the 2026 fiscal year, the company generated a revenue of ₹4,065.13 crore, and thanks to expansion plans, it expects to reach total sales of ₹15,000 crore by the 2030 fiscal year. The company aims to have a presence in 7-8 states.
As part of its expansion, DP Abhushan is entering the Chhattisgarh market by opening a store in Raipur. In Maharashtra, options are being considered in Nagpur and Nashik, while opportunities are being studied in Dahod and Baroda in Gujarat. Meanwhile, the company continues to strengthen its position in Madhya Pradesh and Rajasthan. Plans include opening stores in Sagar and Mansur in Madhya Pradesh, as well as in Jodhpur and Bikaner in Rajasthan, aligning with the strategy of expanding into second and third-tier cities.
To accelerate growth, the company is considering franchising or franchisee-owned models, as well as a company-owned operation (FOCO) model. A contract for one franchise store in Jabalpur, Madhya Pradesh, has already been signed. Although all 12 existing jewelry stores are owned by the company, starting from the current fiscal year, the implementation of franchising or FOCO models is planned for faster presence growth.
For this expansion, the company is allocating capital expenditure (capex) of about ₹50 crore, which will be raised through internal accruals. Kataria also added that the jewelry retailer, headquartered in Ratlam, has a total current debt of ₹180 crore, which the company plans to reduce in the future.

