Artificial intelligence has become an integral part of modern life, actively used in office work, children's education, and daily tasks. ChatGPT stands out among popular tools. Now, users of the free version of this service face a significant change.
In the free version of ChatGPT, users may start seeing sponsored advertisements alongside answers to their queries. This means that under the answer to any question, an advertisement for some company or product may appear. Thus, OpenAI is creating an additional source of income beyond its subscription model.
This change may affect the user experience for free users in the future. It is important to understand exactly how these ads will be displayed and whether the privacy of personal chats will remain intact.
Against the backdrop of a growing ChatGPT user base, OpenAI has begun preparations to introduce advertising. These ads are primarily intended for users who use ChatGPT for free. However, this does not guarantee that an ad will appear under every query response; the display of an ad will depend on the platform's system and advertising model.
Suppose you ask ChatGPT a question about a certain product. ChatGPT will provide an answer as usual, but a small sponsored advertisement may appear beneath it. If you like the product featured in this advertisement, you can get more information about it or make a purchase. This gives companies a new platform to promote their goods to potential customers.
Companies can use OpenAI's advertising platform to display ads in ChatGPT. This allows them to reach as many potential customers as possible. According to reports, the initial cost of placing an advertisement for companies may be around 725 rupees per day, although rules regarding price and ad availability may change over time.
The most important question is: can advertisers read users' private chats? OpenAI asserts that advertisers do not have access to users' private conversations. That is, information about what questions you asked in ChatGPT, what information you shared, or what topic you discussed will not be passed directly to advertisers. Although some data may be used to target ads to the right users, private conversations will not be accessible to advertisers, indicating an attempt to maintain a separation between private chats and advertisers.