Apple's newest event is scheduled for Wednesday, September 9th, and has been unofficially named 'Surprise and Shine'. This will be the first major showcase of the new CEO, John Turner, and numerous new company products are expected to be presented.
Tech enthusiasts can anticipate announcements including the new iPhone 18 from Apple, new Apple Watch, and even a foldable phone. In addition to hardware demonstrations, Apple is expected to announce pre-order and release dates for its products.
Based on past experience, pre-orders often open just a few days after the main event, with device delivery following approximately one week later.
For those awaiting the annual event to upgrade their devices, they are advised to watch it live from home, for example, in the UAE. The event is expected to start at 9:00 PM UAE time.
There are three ways to watch the event live. Firstly, Apple posts the live broadcast on its Apple Events page on Apple.com a few minutes before the show begins.
Secondly, Apple streams the keynote on its official YouTube channel, which is accessible on any device with a browser, including game consoles and smart TVs. Thirdly, if a user has an Apple TV device or the Apple TV app on a smart TV, iPhone, iPad, or Mac, the event usually appears there and often supports Picture-in-Picture functionality.