Cadillac, a luxury brand belonging to General Motors, announced the start of its reservation campaign in Brazil, scheduled for mid-September. This initiative marks the beginning of the company's commercial operation and will offer a limited and exclusive stock of electric SUVs, specifically the LYRIQ and VISTIQ models, representing the manufacturer's latest evolution in terms of technology, bold design, and global sophistication.
According to the automaker's management, this initial phase was meticulously planned to ensure close contact and highly individualized service to customers who have shown interest since the announcement of the brand's arrival in the national territory.
Those pioneering buyers registered on this priority list will enjoy exclusive commercial advantages during this launch period. The start of deliveries and the first arrivals of the vehicles are expected to begin in November, depending on the level of customization selected by the customer and the order of confirmation of qualified reservations.
In parallel, the expansion of physical infrastructure is progressing in strategic large cities, with the installation of dedicated experience centers in São Paulo, Curitiba, and Brasília. The opening of the first exclusive brand experience locations will coincide with the Brazilian Formula 1 Grand Prix in November, a date that will also mark the official debut of the manufacturer's team at the historic Interlagos circuit.
The complete technical specifications of the models, along with all final purchasing guidelines, will be disclosed on the company's official website as soon as the reservation system is activated on its dedicated channel.
