Hindustan Unilever Limited (HUL) is transforming its strategy from the concept of 'Victory in Many Indias' to 'Victory in New India' with the goal of stimulating consumption by increasing product usage frequency. The company announced this in its investor presentation during the Capital Markets Day.
The main objective remains achieving profit growth based on sales volumes. The company has set medium-term EBITDA margin targets at 22–24 percent. The manufacturer of Surf Excel noted that the structural formation of the portfolio, focused on higher profitability and expanded assortment, ensures flexibility for development investments.
HUL emphasized that its value creation model aims to ensure profit growth through volume. The implementation of this model will rely on three key factors: developing attractive brands, accelerating market entry adapted to the future, and creating artificial intelligence as a unique competitive advantage.
The company informed analysts about disproportionately large investments in its premium brands, allocating twice as much funding to them and directing over 60 percent of expenses to digital media. Furthermore, HUL is increasing investments in specialized sales channels.
According to NIQ (formerly known as Nielsen), HUL's market share in the premium segment is growing 1.3 times faster than in the mass product segment, indicating that India's premiumization is entering a new phase of acceleration. HUL also holds leading positions in underserved segments such as hair styling products, sunscreens, body wash, dishwashing liquid, laundry liquid, and facial cleansers.
The company noted that the liquid laundry detergent segment is on the verge of scaling up due to the presence of a proven and reproducible market creation model. HUL intends to aggressively enter several new high-growth markets and form a segmented front line to achieve success in New India.
To ensure growth in quick commerce, the company will create a specialized cross-functional organization and conduct joint business planning. It also plans to increase its presence in specialized channels, including open format stores, pharmacies, and cosmetic shops, as well as expanding distribution through general trade channels with a differentiated market entry strategy to cover rural areas and offer a diverse assortment.
Additionally, HUL plans to use artificial intelligence to enhance the efficiency of research and development to accelerate innovation, improve integrated planning and marketing, and operations across the entire supply chain, market entry strategy, and financial activities.


