Balaji Telefilms, associated with Ekta Kapoor, has entered into a partnership agreement with YouTube to release five exclusive premium shows. These original projects, which will be broadcast on YouTube and consist of 200 episodes, are created specifically for the modern audience focused on digital platforms.
According to the companies' statement, Ekta Kapoor will oversee the creative vision and own the intellectual property, while YouTube will provide global distribution and monetization opportunities through advertising and brand partnerships.
Among the upcoming projects named are 'Haq Se Season 2', 'Phir Pyar Ki Yeh Kahani Suno', and 'Kehne Ko Humsafar Hai Season 4', in addition to other works in development. These series will be produced in 4K resolution and available to viewers worldwide.
The statement noted that in April 2025, YouTube reached over 75 million people in India aged 18 and older via Connected TV (CTV). Furthermore, according to Comscore, in May 2025, YouTube ranked first in reach among media on CTV screens in India.
Ekta Kapoor, Co-Managing Director of Balaji Telefilms Ltd, emphasized that as more viewers turn to YouTube to search for and engage with content, it opens up an exciting opportunity to connect with the audience in innovative ways. She added that through this partnership with YouTube India, they are beginning a new chapter in storytelling distribution that can entertain, inspire, and move people around the world.
The companies informed fans that they can subscribe to the channel @TheIndianKDrramas to receive updates on trailers, behind-the-scenes material, and upcoming premieres.
Gunjan Soni, Managing Director of YouTube in India, stated that the future of television must be built around the digital audience that seeks the best of both worlds: high-quality shows on the biggest screen at home, but with the ability to watch on demand. She expressed enthusiasm for this collaboration, noting that together with Ekta Kapoor's extraordinary sense of human emotion and creative storytelling, YouTube is making this future possible today.