Tim Cook has concluded his tenure as CEO of Apple after fifteen years of leadership, leaving behind a technology giant valued at $4.5 trillion. The company benefited from Africa's mineral wealth while maintaining a limited direct presence on the continent.
Cook shared his feelings at the end of the week, writing: 'I send much love to the Apple community on my last day as CEO. My role will change tomorrow, but the love I have for the Apple community will never change.' He added: 'Thank you for being a constant source of inspiration. My gratitude is endless, and I look forward to the next chapter!'
John Ternus has been appointed to succeed Cook as the new CEO, marking the beginning of a new era for Apple. During Cook's leadership, Apple's market value grew from approximately $350 billion in 2011 to around $4.5 trillion at the time of his departure. The company's annual revenue also increased from approximately $108 billion to $416 billion in 2025, with profits exceeding $112 billion.
African Minerals as the Foundation of Global Technology
Nevertheless, Apple's growth was also supported by a global supply chain that relies on minerals mined in Africa. The Democratic Republic of Congo (DRC) is one of the world's largest sources of cobalt—a mineral used in batteries and electronic devices. Furthermore, the country produces significant volumes of copper and other minerals demanded by the entire technology industry.
The DRC has accused Apple of using minerals linked to illegal mining and conflict in the country. Apple has refuted these claims, stating its commitment to responsible sourcing principles. The company also obtains other minerals from African countries through its broader supply chain, including materials for electronic component manufacturing.
Limited Retail Presence and Investment
Despite the critical importance of African minerals to the global technology supply chain, Apple's direct retail presence on the continent remains minor. Globally, Apple operates over 500 stores, with its main retail networks located in countries such as the USA, China, and the UK. The company has also expanded its presence in India in recent years, opening its first two stores in 2023 and subsequently increasing the number of locations to six.
However, there is no official Apple store in Africa. Customers across the continent primarily purchase Apple products, such as iPhone, Mac, and iPad, through authorized distributors and retailers. The company's investment and business activity on the continent is less than in some of its major international markets.