John Deere is implementing 'JD,' an artificial intelligence-based chatbot designed to answer farmers' questions using specific data from their own operations. This tool has the potential to assist with various decisions, ranging from machinery use and fuel consumption to operational adjustments and the ideal harvest time.
The initial test of this system was conducted with a select group of customers located in the United States, as part of an early access program. According to the company, this assistant consults patterns and historical records of agricultural activity to provide answers relevant to the work done in the field.
JD relies on information collected from the field, machine data, and operational records to address producers' queries. The premise is to capitalize on data already generated during daily activities to simplify inquiries about various aspects of the property.
Topics the assistant can cover
Although John Deere has not disclosed which artificial intelligence technology powers the chatbot, the launch is linked to the company's ten-point commitment regarding agricultural data. This document assures the producer that they maintain full control over their information and that John Deere does not commercialize such data.
The guidelines establish that the farmer has the prerogative to define which third parties can access their data, and this sharing can be suspended at any time. Furthermore, the company declares that it does not use this data for trading or speculation in agricultural commodity markets.
John Deere reinforces this principle with the phrases: 'You control your farm data' and 'John Deere does not sell your farm data.' Currently, JD is only accessible in the John Deere Operations Center for participating test customers. The company intends to gradually expand access to web platforms and mobile devices.
Next steps and expansion
In subsequent phases, the assistant is expected to be integrated directly into the screens installed in tractor cabs and other agricultural equipment. John Deere also plans to develop functionalities targeted at customers in the gardening, civil construction, paving, and forestry sectors.
This launch represents an advancement in the proximity between artificial intelligence and the data generated daily on properties. John Deere's strategy consists of transforming this data into a reliable source of answers for farmers, maintaining control over the sharing of this information as the central pillar of this initiative.