The Fiat Toro Freedom 2027 is available on the manufacturer's offers website for R$ 134,990, representing a reduction of R$ 42,500 from the list price of R$ 177,490. A notable aspect of this campaign is that the intermediate version has become more affordable than the entry-level version, the Endurance, which costs R$ 147,490 under the same conditions.
These promotional prices are exclusively applicable to individuals, in cash purchases, upon delivery of a used Fiat Strada or Toro, of any year or version, subject to dealership analysis. If the customer opts to trade in a used vehicle of another brand, the prices become R$ 139,990 for the Freedom and R$ 152,990 for the Endurance. The offer is valid until September 2nd or while supplies last of the 50 available units.
It is important to note that the promotion is restricted to 2026/2027 model year units in Colorado Red color and without the Connected Services package, which has an additional cost of R$ 2,990. Any change in these specifications removes the vehicle from the promotion.
Despite the restrictions, the discount promotes a repositioning of the pickup truck. At R$ 134,990, the Toro Freedom is R$ 1,000 below the Jeep Avenger Longitude, a compact SUV from Stellantis, whose list price is R$ 135,990, and R$ 7,500 cheaper than the Strada Volcano CVT, valued at R$ 142,490. This means the mid-sized pickup has a lower cost than the compact SUV from the same manufacturer.
Both models use the 1.3 turbo flex T270 engine, which generates 176 hp and 27.5 kgfm, coupled with a six-speed automatic transmission and front-wheel drive. The pickup dimensions are 4.95 m in length, 1.84 m in width, 1.67 m in height, with a wheelbase of 2.98 m and a ground clearance of 21.2 cm, featuring a bed capacity of 937 liters.
The 2027 line introduced sequential turn signals integrated into the LED DRL, and significantly, the ADAS package became standard starting from the entry-level version, including forward collision warning, autonomous braking, lane departure warning, and automatic high beam switching.
The Endurance version is equipped with 17-inch alloy wheels, four-wheel disc brakes with electronic actuation, Auto Hold function, digital dashboard, 7-inch multimedia system, tonneau cover, and bed protector. The Freedom includes dual-zone digital air conditioning, 8.4-inch multimedia, rearview camera, paddle shifters, leather-wrapped steering wheel, longitudinal roof rack, and body-colored trim.
A crucial factor for the buyer is the valuation of the used vehicle, as the promotional price depends on the amount the dealership is willing to pay for the used one, which varies between different stores.