Operation Bluebird has launched a new internet address, Twitter.now, aiming to restore some of the experience lost about three years ago when the original platform became known as X. This launch is not a result of a strategy review by X Corp. The American startup was founded by lawyer Michael Peroff with the support of former Twitter consultant Steve Cooz.
The new platform retains elements of the old brand, including a stylized bird image and color scheme, but adds its own tools, notably an artificial intelligence system for assessing the credibility of published content. Access to this new version requires payment.
One of the key advantages of Twitter.now is the Vera tool (short for Veracity Engine for Real-time Analysis). This system uses Google Gemini technology to analyze messages, cross-reference them with reference sources, and assign a reliability rating to the content. According to preliminary data, the AI is intended to automate the rating system previously used in X, noting the level of trust based on statements in posts and suggesting corrections.
During testing on the platform itself, the co-founder demonstrated the system's operation on intentionally false publications. For example, he posted a claim that George Washington was the second president of the United States, which the AI classified as 'high risk.' Cooz explains this philosophy as prioritizing 'freedom of expression over freedom of reach,' emphasizing that the main goal is to create a safer and less harmful public space.
Currently, Twitter.now does not offer open and free access; a one-time payment is required for early access and username reservation. The company states that the funds are intended to maintain the service and prevent the creation of bot accounts. Expanding access is planned for the future, but timelines have not yet been determined.
The idea of creating a new Twitter was voiced by the startup last year. Since then, the company has been engaged in litigation against X Corp. Bluebird claims that Elon Musk abandoned the brand by changing its name, logo, domain, and internal terms such as 'tweet.' The startup filed a request with the USPTO, the American trademark registration body, to challenge the previous registration.
However, X Corp insists that the identity of the old Twitter remains linked to their services, and using this name by another network could cause confusion. Operation Bluebird's defense also relies on preliminary statements made during the proceedings. In April, Delaware district judge Cole Connolly allegedly raised the issue of a lack of evidence of current commercial use of the words 'tweet' and the blue bird image, according to Engadget. Nevertheless, no final decision has been reached in this case.
To avoid misunderstandings, Twitter.now clearly states in its terms of service and interface that it has no connection with X Corp.