Yomi, a digital reading companion developed by Wing Si Yau, a graduate of Brunel University, has been recognized with the International Cadbury-Mondelz Award for consumer design. This small, portable device, inspired by Tamagotchi, was created with the aim of encouraging childhood reading.
The development of the device took place during Yau's final year of study at Brunel University. The device, named 'Yomi,' turns reading time into a game where children care for a digital pet. The concept arose from Yau's personal struggles with reading as a child, as well as research indicating a decline in reading interest among children in the UK. Yau's studies showed that only 33 percent of children claim to enjoy reading.
Designed as a physical companion object that intentionally differs from mobile phones and smartphones, the device allows children to scan a book's barcode with its built-in camera before starting a reading session. The time spent reading is converted into points that help develop the digital companion over a 14-day life cycle: it progresses from an infant to an adult, and then to a mythical, wise version of itself.
The device also encourages children to read aloud. Its microphone can recognize reading activity, allowing users to practice pronunciation and storytelling, while those who prefer silence can read independently. Badges are awarded for different genres, and the 'Tree of Knowledge' screen provides a long-term visual record of the child's progress.
The name Yomi comes from the Japanese word 'yomu,' meaning 'to read,' and is fitting for a project aiming to make the traditionally solitary activity playful and rewarding. The device uses gamification to motivate and engage children in forming sustainable reading habits. After being presented at New Designers in 2026, Yomi received the International Cadbury-Mondelez Award.