Today, to become a content creator, you do not need an expensive camera, studio, or equipment worth hundreds of thousands of rupees. If you have a smartphone, you can start creating your content right now. Many people still believe that high-quality and expensive equipment and studio setups are necessary to earn income from content creation.
In reality, at the initial stage, the most important element is not the camera, but your idea. It is much more significant what topic you can talk about, what information you can provide to the audience, and why viewers should watch your videos.
You can start using the phone you already have. You do not need to buy a high-end smartphone. Most modern phones are capable of recording good videos. Whether the phone camera records in 4K format has little importance at the beginning. Clear image, good lighting, and clean sound are more important. Previously, quality video was only achievable with expensive phones, but now almost any phone can record video suitable for uploading to social networks.
You also do not need special equipment. Social media algorithms just need to understand that your content is useful to a large number of people. Currently, social media companies actively promote content from small towns and villages, so even if the shot is not perfect or something looks ugly in the background, it is acceptable. The main thing is to create content regularly.
Do not try to film videos about everything. At the start, choose a topic that interests you and in which you are knowledgeable. If you like mobile devices, you can make videos about technology. If you know how to cook, you can shoot cooking videos. If you enjoy traveling, travel videos are suitable. Good topics can also be studying, fitness, gaming, fashion, job searching, or information about your city. The most important thing is the ability to continue creating videos on the chosen topic for a long time.
A YouTube channel can be created by logging into your Google account. The channel name should be short and easy to remember. You need to fill out a profile picture and channel information. After that, you can start uploading videos. If you want to create content regularly on Instagram, you can switch your account to professional mode. This will provide additional features for viewing information about your videos and viewers. At the initial stage, do not waste time creating logos, expensive banners, or fancy setups. First, make the first 10 videos.
Place the phone at eye level. Be sure to wipe the camera lens. Try to have the light fall on you from the front. A good video can be shot sitting by a window. If you are filming at home, choose a completely quiet place. Noise from fans, air conditioners, or the street can ruin the video.
Before recording a video, write down a few bullet points. You don't have to memorize the entire monologue. It is important to know what you are going to say at the beginning, what to explain in the middle, and what to say at the end.
For the initial stage, a phone, its recording, and natural light from home are enough. You do not need to buy a camera, microphone, and light on the first day. If you later notice that the sound is not clear enough, you can purchase a basic microphone for about 1000 rupees. For a small extra fee, you can buy a phone tripod and a small light source. Overall, basic equipment can be found within 1000–2000 rupees.
But even if you don't have these funds, do not stop. Place the phone on books, use natural daylight, and shoot videos. Money is not needed for video editing either.
At the initial stage, you can use free video editing apps available on your phone. Remove unnecessary parts from the video. Add photos or screenshots where necessary. Avoid using too many effects and transitions. Keep videos short, clean, and easy to understand.
To earn money on YouTube, it is not enough to just upload videos. There are specific conditions for participating in the YouTube Partner Program. At the initial level, 500 subscribers are required, at least three public videos in the last 90 days, and 3000 hours of total watch time in the last 12 months. An alternative path is 3 million Shorts views in the last 90 days. At this level, some features may become available, such as channel membership and other monetization opportunities from viewers.
To earn money from video advertising, 1000 subscribers and 4000 hours of total watch time in the last 12 months are required. Or 10 million Shorts views in the last 90 days. The channel must also comply with YouTube's rules. YouTube rules can change over time, so it is important to familiarize yourself with the YouTube terms before applying.
