Apple has confirmed the date of its annual event, setting September 9th for the presentation of the new line of iPhones. This event, which traditionally introduces the new generation of devices, will be broadcast online via Apple's official website and company YouTube channel, starting at 2 PM Brasília time.
Although the event will take place at the Steve Jobs Theater in Apple Park and is expected to be pre-recorded, there will be a significant change this year. Unlike previous generations, Apple is not expected to launch all models of the iPhone 18 family simultaneously. Expectations point to an initial focus on the iPhone 18 Pro and the launch of the company's first foldable phone.
Models such as the standard iPhone 18, the iPhone 18e, and a new version of the iPhone Air are planned to be presented only in early 2027.
There are rumors that the presentation may include Apple's first foldable iPhone. This device, mentioned in leaks as the iPhone Ultra, would have a design similar to a passport, opening up to display a larger internal screen. Speculations indicate an external screen of about 5.5 inches and an internal panel of approximately 7.76 inches, giving it proportions close to a compact tablet when opened.
This foldable device could incorporate Apple's next-generation chip and adopt a dual-battery configuration, one at each end. Regarding the rear camera, it might feature only two lenses. Furthermore, this will be the first official event with John Ternus taking over as the company's new CEO.
Apple may also present new color palettes for the devices, with Dark Cherry, a shade of purple, being one of the most cited possibilities.
More recent rumors suggest that the updates to the iPhone 18 Pro and 18 Pro Max will be predominantly internal. These models are expected to receive the A20 Pro chip, manufactured using a 2-nanometer process, along with improvements in energy efficiency and connectivity.
Specifically, the iPhone 18 Pro Max should come equipped with a higher capacity battery compared to the previous generation. In terms of connectivity, there are speculations about the inclusion of the C2 modem, developed internally by Apple, and a new network chip.
In summary, Apple will hold the event in two weeks, on September 9th, at 2 PM Brasília time. The public can watch the presentation for free online by accessing the Apple website or the company's YouTube channel.