Just like in Hollywood, the film industry in Bollywood constantly produces sequels. This raises questions about the reasons for creating these sequels and the patterns of their commercial success.
In Hollywood history, the first sequel appeared in 1916—the film 'The Fall of a Nation,' which was a continuation of the famous silent film from 1915, 'The Birth of a Nation,' and is considered the first feature-length sequel in cinematic history.
In Indian cinema (Bollywood), the first sequel was created in 1943—'Daughter of Hunterwali,' which was a continuation of the popular 1935 action film 'Hunterwali.' After this period, the production of sequels was quite rare. A significant growth in the trend of sequels was observed in the modern era, starting from the 1980s.
An analysis of the success rate of sequels in Bollywood reveals that the success percentage is approximately 35–40%. This means that out of every ten Bollywood sequels, only three or four achieve success (become hits or blockbusters), while the remaining six or seven either fail at the box office or show only average revenue. Nevertheless, in some cases, the success rate of sequels among the Indian audience is higher than that of prequels.
Although the franchise model became popular relatively late in Indian cinema, it is now the basis of box office collections. Creators show great interest in producing sequels for several reasons.
Firstly, there is the factor of 'nostalgia' and recognition. Film producers find it easier to reach audiences because the public is already familiar with the film's title. This reduces the need for large-scale branding or advertising, as viewers are already connected to the film's names and characters, which is beneficial. Examples include the audience's connection to Baurav from 'Phir Hera Pheri' or Tara Singh from 'Gadar,' and the huge success of 'Gadar-2' and 'Stree-2' serves as clear proof.
Secondly, it is the reduction of risks when increasing revenue. The success of the original film pre-ensures a high start for the sequel, as viewers want to see the development of their favorite characters. Furthermore, sequels allow creators to build an extensive franchise universe. For example, Madock Films studio has created a horror-comedy universe with films such as 'Stree,' 'Bhediya,' and 'Munjya,' and the films directed by Rohit Shetty represent a sprawling universe.
The greatest emphasis when working on sequels is placed on suspense and narrative continuity. The Indian cinema audience has a strong desire to know 'what happens next.' This is why sequels have proven to be a profitable and safe option in Bollywood.
It is important to understand that although sequels can help with opening weekend figures, they do not guarantee long-term success, such as on Monday or in overall ratings. To succeed in the eyes of the audience, it is critically important that the story, script, songs, as well as the characters and their acting performance touch the hearts of the audience.