Superstar of Kannada cinema Yash has returned to the big screen after four years. Following the film KGF Chapter 2 in 2022, his movie Toxic was released in theaters. This project is another impressive work by Yash, who wrote and produced it himself. The film features an actress from all over India, and Gittu Mohandas, a recipient of the National Award, directed it.
The release of Toxic sparked discussions throughout the last year. Initially, the film was scheduled for release on March 19, but due to Aditi Dhara's project 'The Revenge', Yash had to postpone his release. Then, the release date was set for June 4, but due to Yash's global ambitions, the film was delayed again. Finally, it was released on August 26, although this date is also considered unusual.
Typically, films are released on Fridays to take advantage of the Saturday and Sunday weekend. However, Toxic was released on a Wednesday, mid-week, thanks to the Eid-el-Milad and Onam holidays. Since many schools, colleges, and offices will be closed, more people can visit cinemas on the weekend. Nevertheless, the following day is Thursday, which remains a working day, potentially leading to a significant drop in box office revenue compared to the first day.
So why did Yash take such a risk? Yash plans to leverage the benefit of the long weekend. If the film receives good reviews on the first day, even a small increase in revenue the next day will be positive. But on Friday, there could potentially be an even bigger jump.
Across the country, Raksha Bandhan festival will be celebrated on Friday, August 28. This will give people an opportunity to watch Yash's film. With the three-day long weekend, a significant increase in the film's revenue is expected. Thus, the creators can get a five-day opening period.
Regarding the box office of Toxic, the film may collect 100–120 crore rupees globally on its premiere day. Yash's film is showing excellent results in pre-sales, achieving impressive earnings in its region. Now, it remains to find out the final figures.