The photographic journey through Soweto was dedicated to capturing movement, style, community, and the beauty of everyday life. The project 'One Body. One Lens. One Story.' resulted from the collaboration between photographer jimm.andtonic and creative director cheddar_nunez. It was supported by Sony Alpha, utilizing the Sony α7 IV camera and the 28–70mm F2 lens.
Instead of following a pre-set list of shots, the project was built around a simple idea: to follow the sun and create intuitively. In three locations in Soweto, various manifestations of kasi culture are shown: from dance and fashion to skate culture and the quiet beauty of the mundane.
The first story focuses on dance
The first part of the narrative is dedicated to sowetohippie, whose creative beginnings were linked to dance. For him, dance became a source of confidence, purpose, and a sense of community before he delved into relationships with fashion and the individuality of Skhothane culture. This evolution led to the development of a multidisciplinary creative practice, where his works continue to change forms of self-expression.
The photographs reflect this transformation through clothing, posture, and movement. Rather than viewing fashion as a starting point, the shots explore the path that led to it: how dance can give rise to style, how style can lead to creativity, and how the linguistic code of creativity can form in its birthplace environment.
The second chapter is dedicated to skate culture in Soweto
Skateboarding allowed Geezy to go beyond Soweto, opening up possibilities that started with a simple skateboard and a place to ride. His journey culminated in work through others.skateboarding, where he interacts with young skaters in the community, introducing them to the culture that shaped his own path.
Here, photography becomes more dynamic. The images react to the speed and unpredictability of skateboarding, capturing Geezy in motion while the surrounding environment remains an important part of the frame. The result is not so much a documentation of tricks as a portrait of movement, community, and potential.
The final part of the showcase simplifies things even further
In the Bramfisher area of Soweto, the camera moves through the neighborhood without a specific focal point. There is no formal staging or predetermined sequence here. Instead, the photographs arise from everything that catches the eye: people, light, gestures, interactions, and fleeting moments.
Familiar faces appear along the way—friends who grew up with cheddar_nunez, and children from the neighborhood. Consequently, the photographs begin to feel less like observation of a place and more like a record of home. It is here that the project 'One Body. One Lens. Our Story.' finds its strongest connection. Instead of approaching kasi through the familiar visual language of absence or limitation, the showcase focuses on what already exists: energy, friendship, humor, beauty, movement, and style.
For young models, the camera especially serves as a way to offer them a different image of themselves—one where their presence holds the same significance and intention as objects in studios, advertising campaigns, and magazines.
In all three stories
The Sony α7 IV camera and the 28–70mm F2 lens become tools of observation, not the center of attention. The flexibility of this system allows the photographer to switch between landscape shots and intimate portraits, to follow movement and react to changing light without disrupting the spontaneity of the moment.
Instead, the system allows various people, environments, and experiences to speak for themselves: from dance to skateboarding, from fashion to community, from creative aspirations to daily life. The three locations transform into three different ways of perceiving the same place. Together, they form a photo documentation of a day spent closely studying a native place.