Banco do Brasil officially launched its new application this Monday, August 24th. In addition to aesthetic improvements, the update introduces more personalized features and, notably, Meu Assistente BB, an artificial intelligence-based chatbot.
This AI assistant allows customers to perform operations such as making a Pix payment or blocking a credit card using natural language, either through text or voice. According to the financial institution, the goal is to enable customers to execute various banking procedures, many of which would require multiple steps in conventional channels, such as adjusting credit card limits.
Through Meu Assistente BB, users can also seek clarification on products or services offered by Banco do Brasil or request assistance to complete certain tasks, always using natural language.
For those who prefer to use the bank's traditional methods, the main innovation lies in the concept of 'hyper-personalization.' The application has the ability to dynamically structure the home screen, prioritizing features most relevant to each customer. Users also retain the option to configure the application according to their preference.
The development of the new application resulted from active listening to both customers and employees, aiming to make the digital journey more efficient, modern, and capable of solving problems. A distinguishing feature is the highly customizable nature of the new application, adapting to each customer with intelligent menus and home screens that highlight offers, services, and products aligned with the user's profile, in addition to offering organizational freedom.
Tarciana Medeiros, president of Banco do Brasil, emphasized that the experience is now adapted to each customer, allowing for the organization and personalization of the application according to daily needs.
Although Banco do Brasil has officially announced the new version, its availability to customers will be gradual, for both Android and iPhone systems. It is expected that all account holders and members will have access to the novelty by the end of September 2026.
The established deadline is considered reasonable, considering that competitors are also investing in artificial intelligence features for their customers. As an example, the ia.i tool from Itaú was cited.