The Toyota Fortuner enjoys significant popularity in the Indian market, attracting both executives and ordinary buyers. The success of this model is due to trust in the Toyota brand and minimal competition in the market. Currently, the direct competitor to the Fortuner is the MG Majestor.
However, the 'invincible soldier' of Toyota will face a serious challenge in the near future. Kia plans to introduce its large SUV, the Sorento, production of which has already begun in India. The company announced the launch of this model for September 4th, and it has been confirmed that it will be assembled at the Anantapur plant.
Price plays a significant role in shaping the image of any car, especially the starting price of the base configuration. This is where the Kia Sorento has the potential to have a substantial impact. According to available data, Kia may launch this model with a price starting from 28 lakh rupees.
Although the official price has not yet been announced, if Kia launches the Sorento at this price, it could create difficulties for the Fortuner. Such a pricing policy will attract the attention of buyers who are considering purchasing the Fortuner. The Sorento will be available with both a hybrid and a diesel engine.
There is a fundamental difference between the models: the Fortuner is an old-school body-on-frame SUV equipped with a diesel engine, embodying reliability and the ability to traverse difficult terrain. In contrast, the Sorento is a unibody SUV designed with an emphasis on an improved cabin, modern technology, fuel efficiency, and comfortable daily operation.
This model will arrive as a strong hybrid and may be an attractive option for city dwellers thanks to its seven-seater cabin. Thus, people who previously chose the Fortuner may consider the Sorento. Furthermore, the Sorento's diesel engine will suit those who prefer long journeys and require low torque.
The Sorento will be equipped with All-Drive functionality. It is worth noting that the Toyota Fortuner starts from a price of 34.76 lakh rupees for the exterior version. If the Sorento is introduced at a price below 30 lakh rupees, it can attract Fortuner buyers, especially those who wish to avoid using diesel fuel in cities. Ultimately, how much Sorento will affect Fortuner sales will become clear soon.


