The month of September is set to be significant for the automobile industry, as several new products are expected to enter the market during this period. Simple Energy is also planning to introduce a special scooter this month, whose name the company has officially announced. The company has declared that the Simple Wave electric scooter will be launched on September 2nd.
Previously, the company's focus was on high-performance scooters, but this Wave brand model will be its first family scooter. Through this new model, the company will enter the mainstream family scooter segment, where Bajaj Chetak and TVS iQube already have a strong dominance. Additionally, Ather will launch its most affordable scooter on August 29th, targeting a larger market.
Simple Wave is being developed by the company keeping daily usage needs in mind, with a special emphasis on comfort and practicality. This scooter will directly compete with the family scooters from Ather, TVS, and Bajaj. The Wave scooter has also been seen during multiple tests.
The upcoming scooter will feature a large seat and a floorboard with more space. Furthermore, the scooter will be equipped with telescopic front suspension and twin rear shock absorbers. Regarding the braking system, it will have a front disc and a rear drum brake. It was seen during tests with a TFT instrument display.
However, Simple Energy has not yet disclosed the final production specifications of the scooter. This scooter will prove to be an important step for the company, as it allows the company to enter the segment with the highest current demand. The company believes that this new scooter has been developed based on internal research and development and engineering capabilities.
The company will utilize its software and vehicle technology. Simple Energy claims to be the first Indian company to commercially manufacture an electric motor free of heavy rare earth magnets, highlighting its focus on internal technology. The battery, motor output, charging specifications, variants, and price of the scooter will be unveiled on September 2nd.
Currently, three scooters named Simple One, One S, and Ultra are available in the company's portfolio. The Ultra brand scooter is the most powerful, offering an estimated range of 400 kilometers. This scooter comes with a 6.5kWh battery and a top speed of 115 km/h, with an ex-showroom price of ₹2,34,999.
Charging the 6.5kWh battery at home will require approximately 7 to 8 units of electricity. If the electricity cost is assumed to be ₹8 per unit, fully charging this scooter would cost approximately ₹56 to ₹64. It is important to note that charging the scooter at a power station will be more expensive.


