Indian public relations firm Adfactors PR announced on Thursday the acquisition of a controlling stake in the Australian independent communications consultancy SenateSHJ.
In a joint statement, Adfactors PR noted that this deal unites two independent companies with complementary strengths, shared beliefs, a commitment to high-quality work, and a common goal of helping clients navigate an increasingly complex environment concerning reputation, stakeholder issues, and change.
SenateSHJ will maintain its identity and client teams under the leadership of co-founder and Chair Angela Scaffidi AM and CEO Darren Behar. The company will continue its operations in Sydney and Melbourne. Furthermore, Adfactors PR CEO Nijay N. Nair will join the board of directors of the Australian company.
This deal marks a significant expansion of Adfactors PR's presence and capabilities in the Asia-Pacific region. Both companies stated that for SenateSHJ, this opens access to a larger scale and international network, while also creating opportunities for the growth of its expertise, intellectual property, and influence.
Madan Bahal, co-founder and Managing Director of Adfactors PR, emphasized that SenateSHJ is a 'powerful business with an outstanding reputation, exceptional leadership, and proven experience in solving complex communication challenges.' He added that there is a strong alignment in the worldview of the two organizations regarding the world, clients, people, and the role they can play in shaping the future.
Bahal also noted that India and Australia are becoming a strategic business corridor, and he expressed confidence that the new partnership will help clients in both markets create new opportunities across the wider Asia-Pacific region, expressing hope to explore further regional opportunities to strengthen their APAC presence.
Scaffidi stated that the issues clients face are becoming increasingly cross-border. Belonging to a group (Adfactors PR) with real scale in India, the Asia-Pacific region, and beyond allows them to assist with a greater number of such issues without changing what made the firm what it is.
Adfactors PR was founded in 1997 and specializes in reputation management and critical issue consulting, serving over 600 permanent clients and having a staff of 1400 specialists across 15 offices in India, Sri Lanka, and Singapore. SenateSHJ, founded in 2002, is an Australian consultancy specializing in reputation, engagement, change management, social change, digital technologies, as well as research and intelligence.


