Zoho Founder Shridhar Vembu warns that AI-driven memory price hikes could affect consumer prices
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Aaj Tak
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Zoho Founder Shridhar Vembu warns that AI-driven memory price hikes could affect consumer prices

Shridhar Vembu, founder of the Indian technology company Zoho, has expressed concern over the current artificial intelligence (AI) race. He noted that massive financial investments in AI and data centers are no longer only affecting large tech corporations but could also impact the pockets of ordinary citizens.

According to Vembu, colossal expenditures on AI and data centers are leading to increased prices for memory chips. This, in turn, may make phones, laptops, and other gadgets more expensive.

A fierce race in the field of AI is underway globally, involving giants such as OpenAI, Google, Microsoft, and Meta. These companies are intensively developing large-scale AI models and data centers. All of this requires a huge amount of chips, graphics processing units (GPUs), servers, and RAM.

Shridhar Vembu recently raised the issue of rising memory prices. Previously, the industry considered memory a relatively accessible and cheap resource during software development. However, the situation has changed: the increasing cost of memory and AI tokens complicates doing business.

Large volumes of specialized memory are required for training and operating AI models. Major chip manufacturers are now focusing more on high-performance memory used in AI data centers because the potential profit there is higher. Nevertheless, this creates a risk of pressure on the supply of general-purpose memory used in phones and laptops.

Concerns about this already existed in the tech industry. Reports indicate that increased demand from AI data centers is putting pressure on the supply of RAM chips and storage drives, which is reflected in the cost of smartphones, PCs, and other electronic devices.

Reports show a significant jump in the prices of certain DDR5 memory kits over the past twelve months, with increases sometimes being multiple times higher. This is why Vembu emphasized that memory can no longer be viewed as a secondary matter. Now, software and AI systems must be optimized to run efficiently with less memory.

Phones and laptops contain components such as RAM, storage drives, and processors. If the cost of these components rises, it becomes harder for companies to sell new devices at previous prices. While some firms might temporarily absorb the increased costs, if the rise in expenses continues, some of this burden may be passed on to the end consumer.

According to a recent Axios report, AI companies and major hyperscalers are trying to reserve memory supplies for future years. This will force PC and phone manufacturers to compete for limited supply volumes.

Shridhar Vembu had previously voiced another serious concern regarding the impact of AI. He noted that IT companies are creating fewer new jobs than before. In his words, funds that could previously have been directed towards employing new staff are now being spent on data center and AI infrastructure.

His new worry is now related to rising costs for computing power and memory. Thus, the impact of the AI race manifests in several aspects: questions about employment arise, company costs increase, and now this may affect the price of phones and laptops for ordinary people.

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Local AI processing requires a large amount of RAM, which affects device costs
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iol.co.za

Local AI processing requires a large amount of RAM, which affects device costs

Although many users are not yet convinced of the benefits of artificial intelligence, it is undeniable how much resources this technology consumes. This specifically refers to random access memory (RAM), or 'unified memory' as Apple prefers, and not long-term storage space.

The simple truth is that local AI tasks require a huge amount of memory, which fundamentally changes the design principles of computers, tablets, and smartphones. AI functions built directly into the device, such as Apple's integrated ChatGPT capabilities, require instant access to the system's computing power.

To ensure fast and smooth responses, these AI models must reside directly in the device's active memory. When the system needs quick access to information, indexing and processing this data require a fast temporary workspace, which is the RAM.

An analogy can be drawn: RAM is like the surface of a physical desk; the bigger the desk, the more documents can be placed simultaneously for work. A hard drive or SSD, on the other hand, acts as a filing cabinet under the desk where most files are stored long-term.

To handle these new, heavier workloads, hardware manufacturers are actively 'securing the future' of their latest models by equipping them with significantly larger amounts of memory. This sudden increase in demand has naturally led to higher prices for these vital components across the entire technology industry.

Consequently, these high RAM prices now increase retail costs for everything from modern smartphones and laptops to media players and consoles for high-performance gaming. At the center of this widespread price increase is local AI—a technology that has not yet fully won over the favor of many ordinary consumers.

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