Chinese Developer Unveils 15-Minute Gameplay Trailer for Black Myth: Zhong Kui
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Al Bawaba
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Chinese Developer Unveils 15-Minute Gameplay Trailer for Black Myth: Zhong Kui

The Chinese studio Game Science has attracted the attention of the online community by releasing a new 15-minute gameplay trailer for the game Black Myth: Zhong Kui. This project is the second installment in the Black Myth series following the successful release of Wukong.

The impressive trailer showcased in-game combat, hinted at plot elements, and displayed stunning visual effects. Nevertheless, Game Science clarified that the game is still in the early stages of development, and all presented material was filmed within the game process using a build under creation, displayed in a 21:9 aspect ratio. It was noted that the final version of the game may differ from the material shown.

If the first game narrated the journey of Wukong to the West, then in Black Myth: Zhong Kui, the focus shifts to Zhong Kui—a Chinese mythological deity known as the 'King of Ghosts.' His primary function is fighting demons and spirits.

According to the publication China Morning Post, many people still place pictures of Zhong Kui in their homes as a talisman.

Originally, Kui was a mortal scholar. However, due to his unkempt appearance, the emperor stripped him of all merits, which prompted the mythological deity to take his own life. In response, the Judge of the Underworld saw great potential in Zhong Kui and elevated him to the rank of King of Ghosts.

User reaction on social media was enthusiastic: some noted that without the prior release of Wukong, the public might have considered this trailer a fake, while others expressed admiration for the quality, noting that Game Science is creating masterpieces consecutively.

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Chinese animated film Niu Lai becomes a box office hit thanks to viral trolling campaign
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www.aajtak.in

Chinese animated film Niu Lai becomes a box office hit thanks to viral trolling campaign

The Chinese animated film Niu Lai, which took five years to create and runs for 86 minutes, was initially mocked due to its low animation quality. After its theatrical release, the cinema halls were silent, and many critics labeled it the worst film of 2026.

However, it was the negative reviews and an active trolling campaign that turned this film into a global sensation, securing record box office earnings.

Niu Lai, which translates to 'Cow Arrived,' is an animated film with a very modest budget, created by a mother and son. Xin Yumeng and his mother Sun Lifan served as writers, directors, and voice actors, investing minimal funds in the project. The film was released in theaters without promotional trailers or marketing materials.

As the sole piece of promotional material, the creators released a minimalist poster designed in the style of 'ink wash painting'—an ancient Chinese-Japanese art technique using ink and water.

Despite the complete lack of marketing, the film premiered in China on August 5, 2026. Initially, it showed weak results. But as the wave of trolling intensified on social media, viewers began flocking to cinemas to see how bad the film could be.

People became so interested in the opportunity to laugh at the movie that they started buying tickets en masse. Memes, photos, and clips from the film spread actively online. Viewers ridiculed the third-tier computer graphics, the unusual character designs, the simple backgrounds, and the voiceover, calling the film worse than AI-generated content. Soon, clips and memes about the film went viral, leading to a sharp increase in revenue.

Trolling effectively became free marketing, turning the film into a genuine box office storm due to the publicity gained. According to data from the Chinese ticketing platform Maoyan, the film earned over 200 million rupees. Although the initial public sentiment was negative, in the first ten days in China, the film earned about 100 thousand, with only 300 tickets sold. However, Niu Lai is now seriously competing with Spider-Man: Brand New Day at the Chinese box office.

The plot centers around a newborn calf named Niu Lai. The film tells the story of his life and struggle. A swift plays a vital role in the calf's life, transporting him to a world of dreams. There, the calf has to face difficulties, learn to cherish loved ones, and understand responsibility. Audiences are invited to witness the journey of this innocent calf toward becoming a responsible and brave being.

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