The Fiat Fastback maintains a price below R$ 100 thousand for people with disabilities (PcD), even after the end of the sales event known as 'Feirão Agosto Arrasador' (Devastating August Fair).
This promotion took place during the weekend of August 15th and 16th in over 500 dealerships.
Specifically, the Turbo 200 version, without any options, is available for R$ 99,980 cash, through direct sale to PcD. This special condition is valid until September 2nd or while stocks last, whichever comes first, limited to 20 units.
According to Fiat, the discount of R$ 20,010 applied to the original cash price of R$ 119,990 is due to the IPI and ICMS exemptions applicable to the direct sales modality. The offer refers to the Fastback Turbo 200 Flex AT model, brand new, year-model 2026/2026, in Volcano Black, and without additional accessories.
For the general public, during the fair, the entry-level Turbo 200 version, equipped with the Smart Drive package, was presented with an initial price of R$ 119,990. This package includes features such as glossy black mirror trim, body-colored door handles, wireless charging, rearview camera, keyless entry, and remote start.
Other models were highlighted in the campaign. The Mobi, flagship car, had its Like version offered for R$ 72,490, which the manufacturer claims is the lowest price in Brazil for this model. The Mobi Trekking, aimed at a more adventurous profile, was sold for R$ 79,690.
However, the cheapest car title varies according to the campaign. The week before the fair, Renault dealerships advertised the Kwid for less than R$ 70 thousand, although these were regional conditions, dependent on stock, and not corresponding to the official brand table, which sets the value at R$ 82,790.
The Pulse also participated in the promotional sales. Its manual Drive 1.3 version started at R$ 99,990, while the automatic version was available from R$ 109,990. Furthermore, it was possible to contract the Fiat by Subscription program with installments of R$ 2,299. The top-of-the-line model, Pulse Abarth, was quoted from R$ 146,290.
In the pickup truck category, the Toro Endurance received a bonus of R$ 4,000 when trading in a used Fiat vehicle. The Freedom version, which features an 8.4-inch multimedia center, rearview camera, and dual-zone automatic air conditioning, had an initial price of R$ 134,990. The Strada Endurance, recognized as the best-selling vehicle in the country, was offered from R$ 87,790 in direct sales.
The fair period coincided with a series of offers from competitors, including actions by Volkswagen and the Caoa group, intensifying competition for prices in the second half of the automotive market.
Fiat did not provide information on the permanence of the other conditions announced during the fair after the event concluded. The manufacturer advises consumers to check current values at a partner dealership before finalizing any purchase.