"MANZ Bel Étage" is a reconstruction of the headquarters of a renowned legal publisher, originally designed by Adolf Loos and located in Vienna's historic first district.
The company MANZ (Manz'sche Verlags- und Universitätsbuchhandlung GmbH) was founded in 1849 as a publisher specializing in legal, tax, and economic literature, and its headquarters are located at Kohlmarkt 16. It was in this central district of Vienna that Adolf Loos developed the entrance to the bookstore, which is still preserved, as well as the upper-floor offices in 1912. Loos's architectural concept, characterized by a recessed entrance and indirect lighting, is based on the discoveries of psychoanalysis of that era and is embodied in the use of high-quality materials.
To update the existing offices above the store, the team at Podrecca Architects created a subtle design intended to revive the legendary heritage with a modern accent, transforming the space into an exclusive multimedia communication center while preserving its uniqueness.
The interior design approach utilizes the atmosphere of public spaces, allowing visitors to see all areas immediately upon entering. A strip of mineral material in MANZ's characteristic red color runs along the perimeter of the walls, unifying the exhibition space, conference hall, and Loos Hall into one whole.
Thus, spaces with different functions are interconnected. Bel Étage acquires the atmosphere of its own world, drawing inspiration from the American Bar [in Vienna], designed by Loos in 1908, through mirrored walls that create the feeling of a divided room or an expanded space. The external and internal worlds merge. Mirrors reflect printed legal quotes, both classic and more contemporary. The symbol of a paragraph is also used as a design element inside.
Loos's historical Hall was treated like a jewel within the renovation, while its essence and unique atmosphere were carefully preserved.
Thanks to the renovation, the MANZ complex offers a prestigious setting, lending a modern character to its historical foundation. Bel Étage serves as a venue for meetings with authors, partners, or clients, as well as for holding ceremonies and book presentations. In addition to offices, a soundproofed media room equipped with a projector and a green wall has been set up for recording or broadcasting webinars and podcasts.


