Meta removed over 756,000 profiles suspected of belonging to Australian citizens under the age of 16 between December and June. This blocking was implemented following the enactment of legislation that imposes restrictions on adolescent accounts on social media platforms.
According to Reuters, the total number of deactivated accounts amounted to 462,000 on Instagram and 294,000 on Facebook. Meta itself stated that this work will continue as pressure from Australian authorities on technology companies increases.
This new volume of removals exceeds the data Meta disclosed in January, when the company reported the deletion of 331,000 Instagram accounts and 173,000 Facebook accounts.
The company assures its commitment to complying with Australian law, despite having expressed opposition to the measure along with other platforms. The government, in turn, accuses social networks of being insufficient in combating the continuous use of services by minors.
The legislation came into effect on December 10, created in response to authorities' concerns about the impact of social media on the physical and mental health of children and adolescents.
Details of oversight and future disputes
Data provided by Meta indicates that the legal dispute may intensify in the coming months. The Australian government suggested increasing the maximum fine for non-compliance with the law to A$99 million (approximately R$362.7 million) and granting greater power to the regulatory body to request documents from companies.
Furthermore, Australia alleges that the platforms have created circumstances that could hinder the enforcement of the ban. This issue also draws the attention of other governments that are evaluating the adoption of similar restrictions for younger users.
A parliamentary hearing has been scheduled for Friday, where representatives from Meta, TikTok, Google (owner of YouTube), and Snapchat will testify before regulatory and governmental authorities.
How Meta identifies minors
Meta employs artificial intelligence to identify profiles that may belong to individuals under the age of 16. Instead of relying solely on the age information provided by the user, the system analyzes various indicators present in the profile.
Among the analyzed elements are references to birthdays and mentions of school series, as well as reports regarding potential minor accounts. The company also uses age estimation tools based on photographs. Previously, the method consisted of trying to deduce the age based on the user's behavior and activity on the platform.
Another change implemented prevents anyone from attempting to create a new account if a previous profile was removed on suspicion of belonging to a minor.
Meta communicated that monitoring will continue, implying that the number of accounts removed in Australia is expected to keep growing.


