Twenty-year-old Lesedi Majoae, a student in the BCom Financial Accounting program at the University of the Western Cape (UWC), has created an application designed to assist the taxi industry in calculating daily revenue.
Majoae drew inspiration for his tech startup from a personal problem: discrepancies in accounting within his family's taxi fleet operations. Having grown up in an environment connected to the taxi sector, he personally observed the complexities of managing a business that handles large daily cash flows.
In the minibus taxi sector, verifying daily cash receipts presents a significant challenge for vehicle owners. Without an independent passenger counting system, owners often face revenue leakage when drivers underreport cash fares. This discrepancy frequently leads to monthly losses ranging from R8,000 to R14,000 per vehicle.
To solve this problem without violating standard industry practices, Majoae researched technological methods for transparent cash flow monitoring. This resulted in the creation of DriveCred, which equips taxis with AI-powered cameras to count passengers. The system utilizes computer vision technology to automatically track passengers upon boarding and alighting.
This initiative formed the basis for DriveCred—an innovative solution aimed at introducing financial transparency into South Africa's minibus taxi sector. Since route fares are fixed, passenger counting allows for an accurate calculation of expected taxi income. This provides owners with an independent, verifiable report to reconcile against drivers' cash reports, while maintaining the industry's traditional cash payment model but introducing vital accountability.
Owners can monitor operational metrics through a detailed dashboard or interact with Sello—a multilingual WhatsApp-based assistant that explains data in simple terms. The platform offers benefits beyond reducing revenue loss and preventing driver theft. By compiling continuous operational data, it builds a verified financial history for taxi operators, enabling them to demonstrate their commercial activities. Such documentation can simplify access to formal financial services, including loans, business credit, and fleet financing.
Creating a digital financial footprint opens significant economic opportunities for an industry long reliant on cash transactions. This progress merges Majoae's coursework in financial accounting with the core problem of his enterprise, allowing him to apply academic principles of financial systems and accountability directly to a familiar industry.
The development of DriveCred also prompted Majoae to reconsider his career expectations. Although entrepreneurship was part of the family atmosphere, he initially expected to pursue a traditional career path. Majoae noted: 'Even though we are business people, my parents or family always insisted: 'Get your degree and find a job'.' Like many young people, he previously envisioned his path around a stable salary. However, choosing the entrepreneurial route changed this perspective. He added: 'As an entrepreneur, I am beginning to understand that business is not really like a job where you get paid every month.'
According to Majoae, much of the effort in creating DriveCred happens behind the scenes. Measuring progress proved difficult without guaranteed monthly income or a tangible physical product. He stated: 'I don't have a real, tangible product.'
DriveCred gained recognition by placing first in the Enactus UWC Intra-Varsity competition and winning the Hult Prize UWC round to advance to the national final. The project's recognition expanded nationally when Majoae entered the MTN’s Top 30 Hustle Hub 2025 cohort, participated in an intensive mentorship program in Sandton, and secured funding. Continuing this momentum, the initiative recently received a cash prize at Startup Africa 2026. Furthermore, Majoae passed internal stages to qualify for the regional final of EDHE ABSA Entrepreneurship InnoVarsity 2026, scheduled for August 18–19, 2026. Beyond financial support and expert mentorship, these milestones integrated him into a broader startup network, accelerating the transformation of a problem identified in his family business into a viable solution for the minibus taxi sector. He concluded: 'I think you have to hold onto that belief and keep moving forward, day after day.'