August has become a favorable time for those planning to purchase a new SUV or family car, as automakers have started offering significant discounts and bonuses before the start of the holiday season and Independence Day.
Car companies are attracting customers to showrooms by offering numerous benefits. Some popular SUVs are being offered deals ranging from 100,000 to 2.5 lakh rupees.
Automakers are not lowering export prices for vehicles, but they are offering substantial savings through a combination of cash discounts, exchange bonuses, corporate discounts, and incentives for trading in an old vehicle. The most aggressive offers are observed in the SUV and MUV segments.
Specifically, the Honda Elevate offers customers the opportunity to save up to 2.45 lakh rupees in August. Additionally, buyers can benefit from up to 2.25 lakh rupees on the Tata Harrier EV this month.
On the Maruti Grand Vitara, customers may have access to savings of up to 1.30 lakh rupees. As for the Mahindra Thar Roxx, a benefit of up to 1.20 lakh rupees is expected. Furthermore, significant savings of up to 85 thousand rupees can be achieved on the Hyundai Creta through various methods.
Moreover, several Kia models have bonuses ranging from 75 thousand to 1 lakh rupees. Toyota and Maruti Suzuki also present attractive deals on some of their hybrid and petrol models.
According to automotive industry experts, automakers are under strong pressure to reduce inventory (old stock) before the start of the holiday season. Since many new models and updated versions are expected to enter the market, dealers are keen to quickly sell off existing stock. This is why much larger promotions are being offered now on cars that were usually sold without discounts.
Increasing competition in the SUV segment has forced companies to adopt an aggressive discount strategy.
According to auto experts, this is an ideal time to compare offers from different brands. However, before visiting a car dealership, it is important to understand certain points. These offers apply only to specific stocks of 2025 and 2026 model years. Furthermore, the total discount amount may vary depending on the city, dealer, and vehicle configuration (petrol, diesel, or hybrid).
Before placing a reservation, it is essential to negotiate with the dealer regarding all components of the road price, including insurance and accessories. Overall, these discounts from automakers before the holiday season provide significant financial support to buyers. If the budget allows, this might be the best chance to purchase a new SUV.
