Instagram has implemented a change to its text logo, which is displayed at the top of both the application and the website. The previous, more cursive font has been replaced by characters with a considerably more traditional format.
Adam Mosseri, who is responsible for Instagram, justified the update in a post on the social network, stating that the text logo at the top of the app had not been changed for ten years, making modernization necessary. He described the new look as cleaner and more contemporary, while maintaining references to the original design, aiming to convey the simplicity and artisanal touch that has always characterized Instagram.
The new emblem, presented by Mosseri, has a more minimalist and modern appearance, using sans-serif typography. Although the executive mentioned references to the initial version, he likely refers to the letters 's', 'g', and 'r', which retained a less conventional design, featuring curves that evoke a cursive font.
Historically, the first text logo of Instagram, launched in 2010, used a handwritten font. An initial modification occurred in 2013 when Meta (then known as Facebook) began to soften the letter strokes, followed by minor adjustments in subsequent years. The logo's appearance remained unchanged since 2016.
It is important to note that the graphic icon of Instagram has remained constant. Its early iterations were quite detailed, reminiscent of an instant camera, following the trend of skeuomorphism of the time. In 2016, Meta made a drastic redesign, simplifying it to just the basic lines of body, lens, and viewfinder on an orange-to-purple gradient background. The most recent adjustment occurred in 2022, introducing lighter and more saturated colors.
The new visual identity generated diverse reactions in the comments section of Mosseri's post. One user expressed doubt about the letters referencing the old design, suggesting it looked like 'Irvstagzam', while other comments included 'Instagzam' and 'Instazam'. Other expressions included phrases such as 'if it ain't broke, don't fix it' and 'I had a stroke looking at this'. However, there were also users who praised the change, such as one who commented: 'Congratulations to the design team! It looks familiar and updated at the same time!'



