The iPhone 17 with 512 GB capacity was offered for R$ 6,299 using Pix payment and the coupon INFLU300 at the Magazine Luiza store. This price represents a significant discount of 34% compared to the original launch price of R$ 9,499, making it the lowest price recorded by the TB Finds team.
This Apple smartphone is equipped with the Apple 19 chipset and features 8 GB of RAM, supporting Apple Intelligence and offering good performance for daily activities. The 512 GB internal storage provides ample space to save files, media, and applications, reducing dependence on iCloud service.
In terms of screen, the device features a 6.3-inch Super Retina XDR OLED display that supports a 120 Hz refresh rate, along with functionalities such as ProMotion and HDR. The panel has the Dynamic Island design and is protected by Ceramic Shield, reaching a maximum brightness of up to 3,000 nits.
Considered a model with excellent cost-benefit, the iPhone 17 has a dual rear camera with 48 MP sensors, capable of recording 4K videos and taking photos with Optical Image Stabilization (OIS). The front camera, with an 18 MP resolution, also records in 4K and allows for detailed selfies through Portrait Mode.
The device's connectivity includes 5G, Wi-Fi 7, Bluetooth 6.0, Ultra Wideband (UWB), and NFC for proximity operations. In terms of software, it comes pre-installed with iOS 26 and will guarantee at least five major operating system updates.
The battery, with a capacity of 3,692 mAh, promises up to 30 hours of video playback, according to the manufacturer. To optimize charging time, the use of an adapter up to 50 W is recommended, which allows charging from 0 to 50% in just 20 minutes.
Concluding its specifications, the iPhone 17 (available for R$ 6,299 via Pix with the INFLU300 coupon) has a premium aluminum structure and a glass back finish with Ceramic Shield. Furthermore, its IP68 certification ensures water resistance, allowing the device to remain submerged in fresh water for up to 30 minutes at a depth of up to 6 meters.
The iPhone 17 Pro model with 256 GB capacity is available for R$ 7,797 in cash via card on Amazon. This Apple device, equipped with a 120 Hz OLED screen and A19 Pro processor, reached the lowest price ever recorded by Achados, presenting a significant discount of 40% compared to its original price of R$ 12,999. It is important to note that all discounts will only be applied upon completing the purchase process.
In terms of photography, the main camera system of the iPhone 17 Pro comprises a wide lens with optical image stabilization (OIS) and an ultrawide lens, both capable of capturing vibrant scenes in open spaces. Additionally, there is a telephoto camera with 4x optical zoom, featuring 48 MP resolution, which provides greater detail. The front camera, with Center Stage technology and 18 MP resolution, allows for horizontal framing even when the phone is positioned vertically.
The device's performance is driven by the A19 Pro chip and 12 GB of RAM, allowing for the execution of demanding applications, games, and Apple Intelligence features directly on the device. Apple itself states that this phone is 40% more powerful than its main competitors. The 256 GB storage offers enough space to store photos and videos.
The device's construction combines aluminum with Ceramic Shield glass on both the back and the screen, providing resistance against scratches and drops. Furthermore, the IP68 certification guarantees protection against intense dust and accidental submersion.
The iPhone 17 Pro's 6.3-inch Super Retina XDR OLED display features 120 Hz ProMotion and a maximum brightness of up to 3,000 nits. This allows for the display of images with intense colors and high fluidity during application browsing and gaming, ensuring good visibility in any environment.
Regarding battery life, the iPhone 17 Pro's battery lasts up to 31 hours of video playback, as specified by Apple. It supports MagSafe technology and can be charged to 50% in just 20 minutes using the USB-C port, preventing power loss during the day.
This 256 GB model, sold for R$ 7,797 in cash via card, operates on iOS 26 and is eligible to receive at least five future operating system updates. The gadget is also compatible with 5G networks, Wi-Fi 7, Bluetooth 6.0, and NFC.
The iPhone 17e model with 256 GB capacity is available on Mercado Livre for R$ 3,909 when paying via Pix, using the coupon AMODESCONTO. This Apple device, equipped with the A19 chip, a 48 MP camera, and an OLED screen with up to 1,200 nits brightness, offers a significant 33% discount compared to its original price of R$ 5,799.
Despite being presented as a more affordable option, the iPhone 17e maintains a high level of performance, featuring the A19 chip, identical to the one found in the iPhone 17. With 8 GB of RAM, the device ensures high performance in demanding applications as well as multitasking tasks. The 256 GB of storage is sufficient to store photos and videos.
The display panel, called Super Retina XDR OLED, is 6.1 inches and features a maximum brightness of 1,200 nits, allowing for excellent color reproduction and maintaining visibility in various environments. Furthermore, it is protected by Ceramic Shield 2 glass against impacts and scratches.
In terms of photography, the back of the phone has a single 48 MP wide camera, which includes OIS and optical zoom functionality up to 2x, using algorithms to magnify images. The front camera, with 12 MP, captures good selfies, and both cameras record in 4K at 60 frames per second.
The body of the iPhone 17e is constructed from aluminum and has a glass finish on the back. It also has an IP68 certification, giving it resistance against dust and accidental submersion. The 4,005 mAh battery supports MagSafe, a feature absent in its predecessor, the iPhone 16e, and, according to Apple, lasts up to a full day of use.
Fast charging is another highlight, enabling it to reach 50% charge in just 30 minutes, which is advantageous for users with busy routines. The 256 GB iPhone 17e, with the promotional price of R$ 3,909 via Pix using the coupon AMODESCONTO, runs on iOS 16 and is expected to receive at least five operating system updates. The device is compatible with 5G networks, Wi-Fi 6, Bluetooth 5.3, NFC, and supports eSIM.
The iPhone 18 Pro may face a significant price increase, potentially reaching US$ 300, which would raise its value to US$ 1,399 in the United States. This potential historic adjustment by Apple is being driven by rising manufacturing costs.
The launch of the iPhone 18 Pro is scheduled for September 2026. With a projected increase of up to US$ 300 (equivalent to about R$ 1,521 at the current exchange rate), the initial price of the device in the US would rise to US$ 1,399, or R$ 7,093. Signs that the new generation would be more expensive had already emerged the previous month, when Apple itself warned about the increasing cost of manufacturing its products.
New information, brought by sources and data from analyst Jeff Pu, accessed via the website 9to5Mac, suggests that the price increase will also affect the Pro Max model. This larger screen device could reach US$ 1,499 (approximately R$ 7,600) in its most basic storage configuration.
The jump in the final product price is directly linked to the higher costs of the components used. These include the unprecedented A20 Pro processor, LPDDR5X standard RAM, and NAND type internal storage. The values of these technologies have seen a sharp rise in the semiconductor market.
The acquisition of memory and storage alone represents a cost that is about three times higher in this cycle compared to last year. Furthermore, manufacturing costs include improvements to the photography system, as the new camera array would increase internal factory expenses even before the item is packaged.
While the US$ 300 increase may be concerning for American consumers, the impact on the Brazilian market is expected to be even more pronounced. For reference, the current generation shows that the iPhone 17 Pro was launched with an official price of R$ 11,499 in the base version, and the iPhone 17 Pro Max started from R$ 12,499 in stores.
If the US$ 300 increase materializes and is applied to the conversion rate used by the manufacturer in Brazil, the increase is estimated to be around R$ 3,000. This would bring the iPhone 18 Pro close to R$ 14,499, and the iPhone 18 Pro Max would be in the range of R$ 15,499, making it the most expensive generation ever sold in the country.
Currently, the smartphone industry faces an unprecedented scenario regarding component costs. Although Apple had the possibility of decreasing its own profit margins to keep prices stable for the public, experts consider this chance practically nonexistent.
The adjustments observed in other Apple products clearly demonstrate that the adopted strategy is to pass the burden of inflation directly onto consumers.
