New viral personalities emerge daily in the internet world. Some attract attention with their statements, others with a unique style. Some people do not limit themselves to one viral video but gradually become part of internet culture. Among such people is the actor and deputy minister Ravi Kishan.
Ravi Kishan has become a 'meme king' on social media. This trend started when Ravi Kishan appeared on the reality show The Alliance to support his daughter Riva Kishan. However, he had to leave the show midway due to work commitments. What he said at that moment went viral on social networks. He stated that he was being invited to fulfill official duties. Soon this clip flooded Instagram, after which users began posting old videos of Ravi Kishan.
Following this, numerous old clips of his went viral: his statements in parliament, interviews, dialogues from Bollywood films, and public appearances—all became part of Reels. His phrases 'jaldi da let' (soon or later) caused the most resonance. He uttered this phrase when the media asked him questions regarding Maharashtra Deputy Chief Minister Ajit Pawar, and these words slipped out in haste. After that, this phrase became a template for memes on social networks.
Ravi Kishan's statement during protests against the NEET exam leak also went viral on social media. Responding to questions about the protest and the NEET leak, he mistakenly referred to the NEET exam as the NEET newspaper. This funny speech glitch quickly spread across social media, and people began using this clip to create memes and Reels.
One of Ravi Kishan's most viral materials was his dance performance on the Netflix stage, which can be called his signature walk. The way he confidently walked across the stage attracted the attention of Generation Z. Following this, social media users actively copied this signature walk and created Reels in various contexts. One of the most popular Reels was a video shot while walking down a flooded street after the rain.
While this Reel was gaining popularity, a video appeared where Ravi Kishan sings a song. In this clip, he performs a bhajan dedicated to Lord Shiva, titled Koteshwarai Shiv Koteshwarai. After this, people began creating Reels completely copying his expressions and manner of performance.
This meme trend of Ravi Kishan was not limited to India; it gained recognition in international football. Major European football clubs Juventus and Borussia Dortmund used Ravi Kishan's expressions and dialogues in their social media content. Thus, content that started as a meme in Indian social media quickly became part of global pop culture. This is the main feature of Ravi Kishan's virality: his content is used not only by Indian users but also by international sports clubs.
However, it is interesting that Generation Z does not troll Ravi Kishan. This is not a trend of mockery or schadenfreude. Simply put, Gen Z uses his clips in new contexts, creates memes, and his expressions have become part of a new internet language. This is why thousands of Reels are created daily based on his old interviews, speeches, dialogues, and scenes from Bollywood films.
What exactly attracts Gen Z to Ravi Kishan? The answer lies in the changing humor of the internet. Where millennials preferred content they could associate with themselves, Gen Z's humor has radically changed. Today, this generation leans more towards absurd humor—content that is intentionally illogical, strange, or unexpected. The goal of such content is not to explain anything, but simply to make people laugh.
Ravi Kishan's manner of speaking, his body language, facial expressions, sudden one-liners, and how his serious statements accidentally look comical—all of this makes him ideal material for Gen Z memes. Phrases like 'jaldi da let' and 'Money follows my brother' are often used online precisely for this reason.
From Memes to Internet Personalities. Ravi Kishan's popularity is no longer limited to his acting career or politics. The internet has given him a new identity. Today, his clips are not just going viral; they are entering meme culture. Often, a person's digital identity begins to form not because of their work, but because of their viral moments, and Ravi Kishan is a prime example of this. This is why people on social media await his next statement or next viral moment. Perhaps this is the greatest power of the internet: it can make someone part of pop culture without trolling them, and currently, Ravi Kishan is one of the most beloved characters in the Gen Z internet universe.
