The 8.8 sales campaign has made available a vast selection of Smart TVs, ranging from 32-inch models suitable for bedrooms to premium 50-inch QLED and QNED panels. Seven notable deals were gathered, with price reductions reaching a 47% discount, including models from the brands AOC, Philco, LG, and Samsung, available in Full HD, 4K UHD resolutions, and advanced technologies such as QLED, QNED, and Roku TV. Starting prices begin at R$ 899, offering options for various consumer profiles.
Among the highlighted offers, the 50-inch AOC 7045 is a 4K UHD Smart TV equipped with the Roku TV system, characterized by its simple and fluid interface, as well as pre-installed streaming applications (such as Netflix, Prime Video, Disney+, and YouTube), universal search, and intuitive control. This model, ideal for medium to large living rooms, features 4K resolution and is available in bivolt (110/220V). It registers the largest reduction in the selection, with a 47% discount, priced under R$ 2,000, representing savings of R$ 1,800.
Meanwhile, the 40-inch Philco PTV40 is a Full HD Smart TV with the Roku TV system, which offers a fluid interface and pre-installed streaming applications, in addition to support for HDR10, Dolby Audio, and integrated Wi-Fi. Considered a good choice for smaller rooms, such as bedrooms or kitchens, the Roku TV system is praised for its ease of use for those who are not highly familiar with technology. This model has a 44% discount and costs less than R$ 1,150.
The 43-inch LG UHD 43AU801 is a 4K Smart TV that features the 8th generation α7 AI processor, responsible for image processing using Artificial Intelligence and super upscaling. It operates with the WebOS 25 operating system, integrates Google Cast, and has built-in Alexa, along with AI Smart Magic control (operable by voice and pointing). It is indicated for bedrooms, medium living rooms, or home offices, presenting a 43% discount and a final price below R$ 1,710.
For smaller environments, the 32-inch Philco P32VIK is a compact HD resolution Smart TV, equipped with the Roku TV system, Dolby audio, HDR support, and integrated Wi-Fi, and is bivolt (110/220V). Its compact format makes it perfect for kitchens or small home offices. With a 40% discount, it establishes itself as the most affordable option in the selection, costing less than R$ 900.
In terms of QLED technology, the 43-inch Samsung Q5F is a 2025 line model in Full HD. Its differentials include integration with Xbox Cloud Gaming, allowing users to play Xbox titles directly on the TV via streaming, Samsung TV Plus with free channels, Motion Sound technology (dynamic 3D audio), and HDR support. Thanks to QLED, it displays more vibrant colors than common LEDs. With a 34% discount, it is below R$ 1,380, considered an unusual offer for a Samsung QLED of this size.
Another premium option is the 50-inch LG QNED73, a 4K Smart TV from the QNED line. This technology combines Quantum Dot with Nano Cell, providing more vibrant colors and wider viewing angles than traditional LEDs. It also incorporates the 8th generation α7 AI processor, Game Portal (optimization with consoles), 4K Super Upscaling, integrated Google Cast, WebOS 25, AI Magic control, Sports Mode, and Sports Alert. With a 34% discount, the price drops to less than R$ 2,260, making it a find for a 50-inch LG QNED.
Finally, the Samsung Q7F 50″ Vision AI is a 2025 line 4K QLED model that uses advanced Vision AI features to optimize brightness, contrast, and color in real time according to the displayed content. This 50-inch panel combines 4K resolution with the vibrant colors of QLED, making it ideal for medium and large living rooms. With a 23% discount, it can be acquired for less than R$ 2,325, representing a saving of R$ 675 on the latest Samsung 4K QLED.
How to choose the best Smart TV
The purchasing decision should be based on the available space, mode of use, and budget. For small areas, such as bedrooms and kitchens, the 32-inch Philco, under R$ 900, is the most economical, followed by the 40-inch Philco, under R$ 1,150, both using the Roku TV system, ideal for those who value simplicity. For medium living rooms requiring 4K, the LG UHD 43AU801, with its α7 AI processor, and the Samsung QLED Q5F 43″, with Xbox Cloud Gaming, meet distinct profiles: the LG focuses on image processing and Alexa, while the Samsung stands out for QLED colors and gamer integration. For larger rooms or for those who prefer 50 inches, there are three alternatives: the AOC Roku TV 50″ 4K, with the largest price drop on the list, under R$ 2,000; the LG QNED73 50″, which offers superior colors through the combination of Quantum Dot and Nano Cell; and the Samsung Vision AI QLED Q7F 50″, which brings the 2025 model's AI processing. Gamers can opt for the Samsung Q5F with Xbox Cloud Gaming or the LG QNED73 with Game Portal, while the AOC is suitable for those seeking 4K without a focus on gaming.
The 8.8 campaign is a discount event concentrated around August 8th, adopted by various Brazilian retailers and marketplaces. It promotes significant discounts on Smart TVs, laptops, cell phones, and audio, presenting competitive price ranges when compared to events like Prime Day and Black Friday.
Smart TV panel technologies vary considerably. LED is the most common and accessible type, suitable for most uses. QLED, used by Samsung, employs quantum dots to intensify colors and brightness, resulting in more vibrant colors and superior contrast. QNED, from LG, combines Quantum Dot with Nano Cell, ensuring true colors and wide viewing angles. OLED, which is a high-end line and is not included in this catalog, has self-illuminating pixels, providing absolute blacks and infinite contrast, representing the best quality but at a higher cost. For daily use, LED is sufficient; for cinematic experiences or demanding games, QLED and QNED justify the extra investment; and for audiovisual enthusiasts, OLED is the benchmark.
The Roku TV system is an operating software present in Smart TVs from various brands (including AOC, Philco, and TCL). It is recognized for being intuitive, fluid, and focused on streaming, featuring a clean home screen, large icons, and universal search functionality across multiple applications. It comes pre-installed with Netflix, Prime Video, Disney+, YouTube, and Apple TV, serving as a lighter and easier-to-use alternative compared to Tizen (Samsung) and webOS (LG), and is particularly recommended for users with little technological experience.
A practical guide for choosing involves considering the distance between the television and the sofa. The general rule suggests: 32 inches for distances up to 1.5 meters (small bedrooms, kitchen); 40″ to 43″ for 1.5 to 2.5 meters (medium bedrooms, small living rooms); 50″ to 55″ for 2.5 to 4 meters (medium and large living rooms); and 65 inches or more for over 4 meters (large living rooms with home theater). Placing excessively large TVs in small environments can cause visual discomfort, just as small TVs in large spaces, which harms immersion.
Xbox Cloud Gaming is a Microsoft service that allows playing Xbox titles via streaming directly on the Smart TV, eliminating the need for a physical console. The Samsung Q5F integrates this application; one only needs to connect an Xbox controller via Bluetooth and have a Game Pass Ultimate subscription to access dozens of AAA games without additional hardware. This feature requires a stable internet connection, preferably 20Mbps or higher, making it a great option for casual gamers who want to avoid the cost of a console.
Determining the TV size and usage influences the choice of resolution. For televisions up to 40 inches, the difference between Full HD and 4K is almost imperceptible at normal viewing distances, making Full HD adequate. However, on screens of 43 inches or larger, 4K begins to show noticeable differences, especially when consuming 4K content on services like Netflix, Disney+, and Prime Video. For those who game on next-generation consoles or PCs, 4K is highly recommended. For casual use on smaller screens, Full HD remains an excellent economical option.
It is important to note that the prices and availability of Smart TVs during the 8.8 campaign are dynamic. Therefore, it is recommended to check the links and compare models to take advantage of discounts while they are active.