iCAUR, the new line of electrified SUVs belonging to Chery, will be presented to the Brazilian public during the Interlagos Festival, located in São Paulo, between August 27 and 30. With this debut, iCAUR becomes the fifth brand associated with the Chinese conglomerate operating in the national territory, joining Caoa Chery, Omoda & Jaecoo, Jetour, and Lepas.
The brand name has a less obvious origin: it was conceived in China as iCar but began using the spelling iCAUR in international markets to prevent any trademark registration issues. Despite this, the correct way to pronounce it remains 'iCar.'
According to the company itself, iCAUR adopts a premium market stance, based on the motto 'classic never goes out of style,' which is the official translation of its slogan 'Classic Never Fades.' This strategy aligns with the growing preference for SUVs with straight lines and a robust design, a silhouette that has regained consumer interest in various markets.
The vehicle expected to arrive in the country first is the V27 model. This SUV is approximately 4.90 meters long and features a square shape that evokes references to the Land Rover Defender and the Mercedes-Benz G-Class. In China, it uses an extended-range hybrid system, where the 1.5-liter gasoline engine serves exclusively as a generator to power the electric motors.
Later, with a forecast for 2027, the V23, a compact SUV measuring 4.22 meters and sporting a retro look characterized by round headlights and prominent fenders, is expected to be launched. This model is fully electric; the entry-level version sold in China features a rear motor of 136 hp, a 59.9 kWh battery, and a range of up to 401 km in the CLTC cycle. The most advanced configuration incorporates a second motor on the front axle, reaching 211 hp and utilizing an 81.7 kWh battery.
Before the official launch event, the brand began structuring its national operations. Since the beginning of August, iCAUR has been holding meetings with potential investors and dealers to detail its global positioning, expansion plan in Brazil, and business opportunities available to local partners. The consolidation of the distribution network precedes the start of sales, the date of which has not yet been disclosed.
At the booth set up for the Interlagos Festival, iCAUR will also exhibit a humanoid robot created by AiMOGA, which is a robotics arm from the Chery group. This equipment, called Mornine, measures 167 cm tall and is designed to interact in showrooms, assisting customers, showing models, and answering questions about the vehicles.



