The model of attracting fractional executives—senior specialists who work with companies not on a full-time basis but on a part-time or project basis—is gaining significant popularity in the UAE market. This trend is particularly noticeable among small and medium-sized enterprises (SMEs), fast-growing companies, family businesses, and venture capital-backed startups that require top management expertise without the full financial burden and long-term commitments.
Reis Holding, co-founder of Fractional | Dubai, reported that the number of requests for fractional executives at the firm has increased by approximately 200 percent in the last three months. He noted that SMEs are actively seeking access to leadership experienced in Fortune 500 level companies while avoiding the obligations of a full-time employee, and experienced executives are increasingly preferring project-based employment over permanent roles.
This demand is supported by the extensive base of SMEs in the UAE. The country has over 1.4 million registered companies, with 250,000 new ones added in 2025. A study conducted by the Mohammed bin Rashid School of Government shows that SMEs account for about 94 percent of all businesses in the UAE.
Mayank Patel, Vice President of Adecco and Head of EEMEA, stated that companies are increasingly willing to utilize leadership in a 'service' format in areas such as technology, finance, marketing, and operations. According to him, the growth in registered SMEs in the UAE expands the market for fractional executive solutions.
Both Adecco and Fractional | Dubai have identified the Chief Financial Officer (CFO) as the most sought-after fractional role. This is driven by the introduction of corporate tax in the UAE and growing business pressure to strengthen financial control and corporate governance. Patel emphasized that companies are focusing on financial discipline, cash flow management, compliance with corporate tax requirements, budgeting, forecasting, and business planning.
Furthermore, there is an increasing need for fractional Chief Operating Officers (COOs) to support scaling, Chief Marketing Officers (CMOs) for growth and customer acquisition, Chief Technology Officers (CTOs) for digital transformation, and Chief Human Resources Officers (CHROs) for talent strategy. The Holding specified that demand is widespread: CFOs are engaged before funding rounds or for structuring loans; CTOs are hired for product and team scaling; COOs are brought in to stabilize operations; and CMOs are utilized for go-to-market execution.
Both leaders highlighted significant cost savings. According to the Holding, fractional executive roles cost 30–60 percent less than hiring a full-time top manager when considering salary, housing, transportation, bonuses, benefits, visa expenses, and severance pay. Data from Cooper Fitch for 2025 indicates that a full-time CFO in an UAE SME earns a base salary of AED 61,000 to AED 92,000 per month, plus additional benefits and severance pay up to 8.33 percent of the base salary for each year of service. Since fractional agreements are B2B based, SMEs also completely avoid visa, insurance, and severance obligations.
For senior executives, this model also offers an opportunity to diversify income. Patel noted that by not being tied to one organization, a senior leader can work with multiple companies simultaneously, benefiting from greater flexibility, broader industry experience, and specialized expertise across different clients. The Holding reported that most fractional executives at the firm handle two or three parallel projects, with rates increasing as their portfolio grows.
The appeal of fractional work for experienced executives lies in the variety—the ability to work across adjacent industries and constantly solve new challenges. Both experts believe that the UAE market is in its early stages compared to the US and the UK, where this model is well-established. According to Axios, the number of professionals listing 'fractional' in their LinkedIn profiles globally grew from approximately 2,000 in 2022 to over 142,000 by early 2025, indicating the pace of international adoption.
Patel expressed confidence that as SMEs place greater emphasis on flexibility, cost control, and specialized expertise, fractional executive leadership will become the primary talent acquisition solution, rather than just a niche alternative. Sam Lloyd, co-founder of Fractional | Dubai, added that the model has proven successful in mature markets, and all conditions are in place for its adoption in the UAE, with growing demand from SMEs for a smarter and more flexible approach to top management. Fractional | Dubai focuses on companies with 10 to 200 employees that are undergoing funding rounds, entering new markets, experiencing leadership changes, or restructuring, with executives typically being sourced and integrated within two to three weeks of the initial briefing.