Nintendo has announced that the Nintendo Switch 2 will have a suggested retail price of R$ 4,599.90 in the Brazilian market starting on September 1, 2026. This adjustment corresponds to a 2.2% increase compared to the initial launch price of R$ 4,499.90 in June 2025.
The Japanese company continues to sell the previous Switch model, whose price will remain unchanged in Brazilian territory.
The decision to raise costs for the Brazilian market occurred just over a month after a similar move in the United States. In the US, the increase was more pronounced, jumping from US$ 449 to US$ 499, representing an 11% growth.
In a press release, Nintendo justified the increase as a 'response to various changes in market conditions, which are expected to persist in the medium and long term,' although it did not detail the meaning of this statement.
It can be inferred that this readjustment is linked to the RAM and SSD memory supply crisis. The intense production of data centers intended for artificial intelligence has put pressure on suppliers, reducing the availability of these components for the market and drastically raising the prices of various electronics.
In the video game segment, Nintendo is not the only one making such adjustments. In March 2026, Sony raised the price of the PlayStation 5, which went from R$ 4,499 to R$ 5,099. Internationally, Microsoft implemented increases of up to US$ 150 on the Xbox line and also discontinued the sale of the 2TB model.
Other sectors have also seen price increases for their products since last year, including companies such as Apple, Dell, Lenovo, Roku, and Raspberry Pi.