The month of July registered the sale of 279,578 units of vehicles, covering passenger cars, light commercial vehicles, trucks, and buses, making it the best month of the year. According to Fenabrave, this number represents a significant increase of 14.9% compared to July 2025. Observing the first seven months of 2026, 1,699,637 units were sold, which constitutes a growth of 17.9% compared to the same period last year.
July had 23 business days, surpassing the 21 business days of June and the 23 business days of July 2025.
Other information
Arcélio Santos Júnior, president of the entity that brings together various brand associations, attributes the positive market performance to the good functioning of credit for financing and, notably, to the Sustainable Car program. This specific segment showed an increase of 29.4% compared to the period before its implementation in July of last year.
Additionally, the Move Brasil — Taxi and Apps program reached 21,000 interested parties. Santos Júnior expressed optimism about the growth potential of this niche after the creation of the Investment Guarantee Fund (FGI). He mentioned that the approval of self-employed professionals' registrations is subject to common characteristics of governmental programs during election years.
However, Fenabrave warns that these same elections could result in some market slowdown during the second half of the year. Due to the expansion of credit supply in the first six months, there may have been an anticipation movement in purchases, leading Fenabrave to maintain the 2026 closing projection slightly below the Anfavea estimate.
Projections from the consultancy Bright corroborate the end of this cycle of anticipatory purchases. The consultancy recorded that, specifically in the previous month, Chinese brands combined represented 23% of the total sales volume. Among the top ten rankings, besides BYD in fourth place, GWM ranks ninth.
Regarding large pickup trucks, they maintain their space in the market, limited by cost, attracting consumers with higher purchasing power who seek to project an image. Ram removed components from the 1500 Bighorn version without significantly compromising its status. Items excluded from this version include sunroof, leather seat upholstery, external chrome (limited to 20-inch wheels and running boards), and continuous centralization on the road in the Adas system.
Electric controls remain for pedal and steering wheel adjustments (with heating function), electromechanical parking brake, driver's seat (with ten positions and heating), and rear window. The 12-inch multimedia system offers wireless connectivity for Android Auto and Apple CarPlay, as well as six USB ports (four Type C, faster, and two Type A) and built-in Wi-Fi for eight devices. The vehicle has an inductive phone charger and a sound system composed of nine speakers, a subwoofer, and 506 W. The rear floor is flat.
The three-liter, gasoline, turbocharged inline six-cylinder engine generates 426 hp and 64.8 kgf·m, offering acceleration from 0 to 100 km/h in 5.3 seconds, in addition to having a low level of noise, vibration, and roughness. The standard eight-speed torqueFlite 8 automatic planetary transmission (ZF 8HP License) is of good quality. There are four available traction modes: 4x2 and three 4x4 options (Auto, High, and Low). The driver can also select five additional profiles: Towing, Sport, Off-road, Slippery Road, and Automatic. A notable differential is the active radiator grille, particularly useful on highways to optimize energy efficiency.
The rear suspension with coil springs contributes to better driving comfort. However, the total capacity (including load and five occupants) is only 570 kg, despite having a large 1,523-liter bed, more than three times larger than that of a common mid-size SUV. The towing capacity, less valued in Brazil compared to the United States, is 4,490 kg. The announced price is R$ 449,990.
