According to sources familiar with the project, the expected new device from OpenAI will feature a unique appearance, including movable elements to give it individuality, and its cost will exceed $300. This device is essentially a smart speaker without a display and will be shaped like a donut, roughly the size of a hockey puck.
These sources, who requested anonymity due to the confidentiality of the work, reported that the goal of creating the device is to make it convenient to carry around the house with one hand. OpenAI plans to make a breakthrough with this product, which is slated for release in 2027.
The device will be positioned as an AI-oriented computer capable of helping users perform tasks. The design is intended to set it apart from existing smart speakers, a market dominated by Amazon.com Inc. and Google from Alphabet Inc.
The new hardware will also allow OpenAI to demonstrate that it is not copying Apple Inc.'s designs. A lawsuit is ongoing between the two companies regarding whether the AI firm stole Apple's intellectual property, which OpenAI denies.
Although OpenAI ultimately plans to offer a range of devices, this smart speaker is being considered as a soft market entry. Other types of always-on AI gadgets, such as smart glasses, have raised privacy concerns.
OpenAI expects users to rely on this smart speaker throughout the day. It will function similarly to the voice mode of ChatGPT in smartphone apps, but using more advanced models to ensure human-like interaction. The device is designed to learn more about the user over time, allowing it to adapt dialogues and behave more like a real person.
According to sources, the round device will contain moving parts that will help signal that it is reacting and interacting with the user. The aim is for the object to appear more alive than modern stationary speakers.
The product will be equipped with speakers and microphones to receive commands and communicate with users. This off-grid item will be designed to operate in various positions—for example, in the user's hand or on a bedside table or kitchen counter. OpenAI also plans to add LEDs to the device to indicate when it is listening, making the interaction more personal. A camera system and other sensors will perceive the environment and transmit visual information to the AI. Some early details about the device were initially published by Bloomberg News last month.
In the long term, OpenAI aims to build a device business and eventually offer something that can replace modern smartphones. The speaker was developed in collaboration with Jony Ive's studio at LoveFrom. Ive, who also co-founded the device startup acquired by OpenAI last year, gained fame for designing the look of the iPhone, iPad, iPod, and Apple Watch.
Like Ive's previous designs, the new device will have a premium look and use high-quality materials such as metal. OpenAI discussed a price range of $300 to $400 per unit, which is more expensive than most smart speakers but cheaper than a standard iPhone.
The metallic design was mentioned in Apple's lawsuit against OpenAI. The iPhone manufacturer claimed that OpenAI instructed a long-time Apple supplier to develop metal finishing technology for an upcoming product similar to what Apple offers. The lawsuit stated: 'OpenAI and its accomplices misled a partner into believing they had Apple's permission to conduct confidential metal finishing technology for OpenAI's benefit.' OpenAI called this claim 'too vague and generalized.' It is unclear whether the lawsuit refers to the donut-shaped device, another product, or a canceled concept.
However, the ring shape—or the idea of a portable smart speaker—is not what Apple planned to launch. Although the company sells the HomePod line of speakers, it does not have a battery-powered version, nor has it released a centralized AI home device. Nevertheless, it is working on innovative home products for the future, including a smart home hub with a display attached to a robotic limb. This approach would allow the device to move in space, enabling it to address a person speaking to it or show a different view during a FaceTime video call.
People knowledgeable about OpenAI's first device claim that the company believes the product does not use or infringe upon any of Apple's trade secrets. After filing the lawsuit, OpenAI conducted an internal review on this matter, as they stated. The company emphasized this point in its motion to dismiss Apple's lawsuit late Wednesday. The motion stated: 'OpenAI is creating something completely new and different from anything Apple has.'
Nevertheless, Apple's request for an injunction against OpenAI this week—if approved—could complicate the launch of the new product. OpenAI has long aimed to introduce the device this year and then make it available in 2027. Inside OpenAI, work on its device continues actively, according to sources.
OpenAI is trying to portray Apple's accusations as 'negligent, aggressive, and strangely personal.' An OpenAI lawyer wrote to Apple's legal team representative that the lawsuit 'is based on misrepresentations and assumptions that are speculative at best.' The lawyer, Patrick Curran from Quinn Emanuel, wrote to the iPhone manufacturer: 'You are attacking standard business practices. You are complaining about situations that you created yourself, including through your own procedures and decisions.'

