Nismo, Nissan's performance arm, hired a London-based jewelry company to create four grillz—dental adornments linked to hip-hop culture—designed based on street and racing models from the Japanese manufacturer.
These pieces are exclusive and will not be sold; they will be displayed in the British capital before the conclusion of the Formula E World Championship, scheduled for August 15th and 16th.
The collaboration was established with LOUD MOUTH LDN, a studio specializing in custom grillz located in Peckham, South London, which uses silver and gold in its work. Nismo participated in the development of the four designs, with each one inspired by a specific element of a Nissan vehicle.
One of the grillz, colored blue, replicates the front grille of the Skyline GT-R R34, including the black details and amber points that simulate the vehicle's turn signals. Next to it is a red piece, whose inspiration comes from the front of the competition Nissan Z GT500.
The other two models refer to different milestones in the brand's sporting history. One features the yellow tone of the Pennzoil Nismo GT-R, the Skyline GT-R R34 that dominated the GT500 category of the Japanese championship JGTC in 1999, alongside Érik Comas and Satoshi Motoyama. The second design combines silver, white, and red, using the colors of the e-4ORCE 05, with which Nissan participates in the current Formula E season.
According to both companies, the collection consists of unique items, with no plan for commercialization. The grillz will be exhibited in a Westfield chain mall located in East London in the days leading up to the race. Visitors to the exhibition will compete for a personalized piece made by the jeweler.
The finale of the so-called 'Formula 1 of electric cars' will take place at ExCeL London, located at Royal Victoria Dock, concluding the 12th season of the championship. This event marks the end of the Gen3 car generation and the category's departure from the London complex, which will leave the calendar starting in 2027. Currently, nine drivers still have mathematical chances of winning the title.
Nissan attends the weekend as the team of the current champion, British driver Oliver Rowland, who partners with French driver Norman Nato. The automaker was the first Japanese company to enter Formula E in 2018 and won the drivers' title in the previous season.
For Reece Garcia, founder and director of LOUD MOUTH LDN, this project required a change in the studio's initial approach. Instead of focusing on letters or logos, the team chose to analyze the shapes and details of the cars, translating them into jewelry. He describes the grillz as one of the few accessories created entirely for each individual.