Buyers in the United Arab Emirates (UAE) are diversifying their purchases among gold jewelry, bars, and coins, indicating increased consumer awareness of the value of goods in the country, according to Dubai jewelers.
Industry leaders noted that some UAE consumers are shifting focus from large jewelry purchases to lighter pieces. Gold prices jumped by more than 21 dirhams per gram on Thursday, reaching a seven-week high amid hopes for the resumption of shipping in the Strait of Hormuz.
In the morning market in Dubai, the price of the precious metal was $4253 per ounce. In Dubai, 24K and 22K gold traded at 513.75 and 475.75 dirhams per gram, respectively.
John Paul Alukkas, CEO of Joyalukkas Jewellery, stated that consumers have become more thoughtful about purchasing gold. He emphasized that people are becoming more financially literate and view coins and bars as a simple and economically advantageous way to invest in gold, avoiding additional manufacturing charges or premiums associated with handmade items.
Many clients are now combining purchases: for example, buying wedding or special occasion jewelry and supplementing it with a coin or bar for long-term savings. According to Alukkas, this is a balanced approach to owning gold. He added that while demand for jewelry has decreased in the short term, this reflects a change in purchasing behavior rather than an overall decline in interest in gold.
Another positive trend, according to Alukkas, is the growing interest of clients in responsibly sourced certified gold and diamonds.
According to World Gold Council data for the second quarter of 2026, demand for yellow jewelry fell by 28 percent, while demand for bars and coins grew by 30 percent year-on-year.
Alukkas noted that the World Gold Council data reflects a general market trend, but the company's retail experience has been relatively more resilient. He explained that the decrease in jewelry demand in some segments is linked to consumers becoming more price-sensitive after the sharp rise in gold prices. Simultaneously, demand for gold coins and bars has significantly increased, as many buyers use gold as a hedge and protective asset against economic uncertainty.
Anil Dhanak, Managing Director of Kanz Jewels, reported that buyers are becoming more mindful of the cost of their purchases. He mentioned that many clients opt for light and modern jewelry designs, while others prefer to first purchase bars, postponing large jewelry purchases. Buyer behavior has become closely tied to price fluctuations: when prices rise, clients tend to buy earlier, expecting further growth, but when prices begin to fall, many adopt a waiting strategy, anticipating further price drops before buying.
Shamlal Ahmed, Managing Director of International Operations at Malabar Gold & Diamonds, stated that some clients are adopting a more measured, observational approach, especially when purchasing heavy and less essential jewelry due to constant gold price fluctuations. He added that the growing demand for gold coins and bars indicates an increasing preference for gold as an investment and savings tool.
Ahmed also emphasized that jewelry remains the preferred choice for personal adornment, gifts, and celebrating important life events. He also noted the rise in investment purchases, with coins and gold bars becoming increasingly popular among novice investors. Furthermore, there is a trend of exchanging existing jewelry for new pieces. Millennials and Generation Z are increasingly favoring minimalist, layered designs, everyday jewelry that combines style, wearability, and long-term value.
Chirag Vora, Managing Director of Bafleh Jewellers, observed that there are two distinct consumer sentiments in the gold market. He explained that while investment-oriented buyers are increasing purchases of gold coins and bars to hedge against global uncertainty, jewelry buyers have become more selective due to high gold prices. Instead of completely stopping purchases, many clients are optimizing their budgets by choosing lighter models, trading in old jewelry, or buying pieces for specific occasions, instead of making large, non-essential expenditures.