Prime Minister Narendra Modi met with Netflix Co-CEO Ted Sarandos on August 5th. During this meeting, a detailed plan was discussed to elevate India's media and entertainment sector to a global level, as well as the potential of the Indian industry, its rich storytelling traditions, and its talented creative personnel.
Following the meeting, Prime Minister Narendra Modi shared his thoughts on social media platform X, noting that the meeting with Ted Sarandos was pleasant and led to a substantive discussion about the vast potential of India's media and entertainment sphere. He emphasized that thanks to its rich tradition of storytelling and outstanding creative talent, the country can play a key role in establishing itself as a global content creation hub.
The main focus of the negotiations was how Indian stories and local talents can be presented on the international stage. Both sides agreed on the significant potential of the Indian creative ecosystem to reach audiences worldwide.
Netflix India also posted a message on X stating that a discussion took place between Prime Minister Modi and Ted Sarandos regarding the promotion of India's media and entertainment industry globally. The company noted that it was an honor for them, as Netflix marks its 10th anniversary in India.
As part of this event, Netflix announced the launch of the 'Netflix India Storytelling Initiative.' According to the company, this initiative is part of long-term investments in the Indian creative ecosystem. The program will be implemented in collaboration with IICT and NFDC. Its goal is to provide young writers, filmmakers, and other creative professionals with training, guidance, and opportunities so that Indian stories can reach a global audience more effectively.
Netflix stated in its message that it looks forward to what India will create in the future. It is anticipated that this new initiative will bring new international recognition to the Indian content industry, and emerging creative talents will gain a wide platform.
