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Disney announced that it is analyzing the implementation of a free option for Disney+, which would include advertising. This possibility was communicated by the company's CEO, Josh D’Amaro, during an earnings conference call held this Wednesday (05).
This proposal is part of the company's corporate strategy aimed at attracting consumers who are more sensitive to price issues and consequently increasing the user base of the streaming service. However, D’Amaro clarified that there is no set date yet for the launch of this initiative.
The debate takes place in a context of intense competition in the digital entertainment market, where paid services compete with free alternatives, such as YouTube, which has been seeking to resemble traditional television models.
When presenting the results to investors, D’Amaro detailed that the company is considering a no-cost modality for consumers. If this initiative is implemented, it would serve as an initial access point for individuals who are not currently subscribers to the paid service.
The executive justified that the idea aims to reach a niche audience for whom value is a determining factor in choosing a platform. Despite this, Disney emphasized that no specific details were provided regarding the format, availability, or timeline of the free version.
This discussion about a free version had already occurred internally before the public announcement. In July, Business Insider reported that Adam Smith, Disney's product and technology director, had mentioned this alternative during an internal meeting of the organization.
This move occurs while major streaming companies face growing competition from open platforms. YouTube, for example, has incorporated features that bring its experience closer to television, such as channels with uninterrupted programming and tools to organize creator content into seasons.
Additionally, Disney plans to expand the role of Disney Plus within its digital ecosystem next year. The company informed that the service will integrate experiences related to games, products, subscriber benefits, exclusive content, and greater personalization capacity.
Another action announced by the company involves a collaboration with TikTok, aiming to make fan-generated content from franchises like Disney, Marvel, Star Wars, and Pixar available on the streaming platform.
The Barde vanVoltt office carried out a renovation of a 300 square meter penthouse located in the Escandón neighborhood of Mexico City. This project aims to reinterpret brutalist architecture, focusing on elements such as warmth, craftsmanship, and residential comfort.
Conceived for two creative individuals, the work transformed an existing penthouse apartment into a tranquil sanctuary, situated above one of the city's busiest districts.
Instead of presenting brutalism as something grandiose or monumental, the project explores its more discreet and intimate characteristics. The original concrete structure served as a robust architectural base but was softened by the use of natural materials, carefully controlled lighting, and tactile finishes. The design establishes a constant dialogue between solidity and delicacy, resulting in spaces that evoke both stability and coziness.
One of the biggest challenges faced was reorganizing a fragmented floor plan to create a functional home for modern life while maintaining the identity of the pre-existing building. The spatial arrangement adopted an 'H' shape, which allowed for the inclusion of open patios and terraces between the different living areas. This configuration facilitates the penetration of sunlight and natural ventilation into the interior, reinforcing the connection between indoor and outdoor spaces.
Areas designated for public functions were allocated on the lower floor, while the upper floor houses the more private bedrooms. This latter level also offers direct access to the rooftop terrace, the outdoor kitchen area, the gym, and the plunge pool.
The choice of materials constituted the central architectural language of the project. Exposed concrete is harmonized with textured lime plaster, natural stones, walnut wood, and custom furniture made by local artisans. Each component was selected for its ability to age with distinction and for highlighting texture over any type of ornamentation. The restricted color palette allows natural light and shadows to shape the atmosphere throughout the day.
The realization of this project depended on close collaboration with Mexican builders and artisans, with special attention given to personalized details and the smooth integration between architectural elements, carpentry, and furniture. The design does not hide the construction; it celebrates the authenticity of the materials and the precision of artisanal work.
In summary, the project illustrates how brutalist architecture can be experienced in a warm, welcoming, and deeply personal way. Through meticulous spatial planning, the use of natural inputs, and close partnership with local creators, the proposal presents a contemporary vision of brutalism that places the human experience first, creating a sanctuary of tranquility amidst the dynamic urban landscape of Mexico City.
