A survey conducted by Norton revealed that 85% of parents and guardians of minors under 18 in Brazil are concerned that artificial intelligence tools may be used to generate fake images or dialogues involving their children. This study was conducted online between May 29 and June 12, 2026, covering one thousand Brazilian adults, as disclosed by the company to Olhar Digital.
The Norton Insights: Connected Kids report indicates that the growing presence of AI has introduced new anxieties in families, forcing them to deal with dangers such as image manipulation, digital identity forgery, and virtual interactions with potential threats.
Although 89% of participants stated they felt capable of discussing internet safety with their children, almost half of them, specifically 49%, doubt that children can distinguish authentic content from content generated by artificial intelligence.
The data shows that 59% of parents have already implemented some measure to mitigate the effects of AI on their children's daily lives. The mentioned actions include imposing limits on app usage, monitoring digital activities, and promoting conversations focused on the inherent risks of technology.
The threat of fake images stands out as a critical alert point. According to the investigation, criminals can use AI resources and artificial identities to gain the trust of young people or encourage the sharing of photos that can later be used in financial extortion schemes.
Among participants who reported episodes of cyberbullying involving their descendants, 29% reported that the aggressors used fake profiles or simulated being other people. Additionally, 14% pointed out that the aggressor was an account or bot created with the help of artificial intelligence.
The survey also mapped different levels of risk perceived by parents across various digital platforms. Online chat rooms were identified as the environment causing the most concern, cited by 20% of respondents. Discord ranked second with 18%, followed by online games with 15%, and TikTok with 11%.
Despite this perception, data regarding connected games shows frequent occurrences of exposure. Regarding parents of children who use online games with chat functionalities, 61% stated that their children have interacted with strangers via messages or voice.
Furthermore, 33% reported receiving offensive or inappropriate communications, while 29% mentioned that their children were encouraged to continue conversations outside the game environment.
Norton emphasizes that the communication mechanisms present in games can hinder parental monitoring, as these interactions do not always receive the same attention as social media. The company warns that the transition of a conversation from within a game to private applications can create complex detection situations.
The study also highlighted a disparity between what guardians perceive and certain habits observed in their own families. Although most declare being open to dialogue about digital risks, certain behaviors persist. Forty percent of respondents admitted that their children use devices beyond the established time or after bedtime. Another 22% reported that children accessed social networks or websites that should have been blocked.
The research also points out that 13% of parents reported that their children shared personal data with strangers, and 14% reported access to explicit content.
For Norton, the transformation of the digital landscape requires that family conversations be expanded. Guardians must address, in addition to conventional topics such as passwords, strangers on the internet, and screen time, issues related to AI-generated images, digital identity, and the ability to critically evaluate content.


